Back in the early days of social media we used the term, agvocate. But it really is advocating and there is a new 2024 Advocate of the Year. She’s Emma Coffman, from Temple, TX. She was selected by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. The award recognizes Coffman for her creative use of storytelling across …
CattleFax Forecast is Continued Strong Demand & High Price Outlook
The popular CattleFax Outlook Seminar, held as part of CattleCon 2025 in San Antonio, Texas, shared expert market and weather analysis. Pictured are Jerry Adams, CattleFax President who is shown giving Randy Blach, CEO, CattleFax some recognition for his many years of service. Here are some excerpts and their remarks on stage. I’m starting with Matt Makens, Meteorologist / Atmospheric …
Breedr Is New AgTech With Launch of Full Circle Beef ™
The CattleCon 2025 Industry News Center was sponsored by Breedr, the Austin-based global leader in precision livestock technology. I interviewed Founder and CEO, Ian Wheal. He talks about how and why he got the company started. Here’s the company’s mantra: “In God we trust; everyone else…bring data,” Full Circle Beef™ connects independent producers across the entire beef supply chain-from cow-calf …
ZimmCast 742 – Cattle and Crop Insurance
Hello and welcome to the ZimmCast. In this episode I’m going to share some interviews with last week’s CattleCon 2025 and CIRB Annual Mtg. I was in San Antonio while Cindy was in Bonita Springs, FL. This is definitely the busy time! So, let’s get started with CattleCon. I talked with Colin Woodall, CEO, NCBA who says they were going …
Ranchbot Launches Trough Direct at #CattleCon25
At CattleCon 2025 Ranchbot launched Trough Direct, a stand-alone trough monitor with direct satellite connectivity enabling near real-time water levels and consumption data through the MyRanchbot app. The Trough Direct operates independently and can be easily installed with a side or top mount to accommodate a wide variety of trough types. To learn more about it I interviewed Andrew Coppin, …
NCBA Announces 2025 Policy Priorities
This week, the National Cattlemen’s Beef Association’s (NCBA) Executive Committee approved the organization’s policy priorities at CattleCon 2025. This year the focus will be on engaging with the Trump Administration and Congress to expand opportunities for producer profitability. “Right now it’s all about the first 100 days of a new administration. That’s really the focus of everything in Washington right …
Nebraska Cattleman Becomes New NCBA President
Nebraska cattleman Buck Wehrbein stepped into the role of National Cattlemen’s Beef Association (NCBA) president during CattleCon 2025, held this week in San Antonio, Texas. As president, Wehrbein sees both challenges and opportunities ahead, but he’s confident that NCBA’s unifying presence will remain critical to addressing key issues facing farmers and ranchers. He is particularly passionate about fostering opportunity for …
San Antonio Welcomes CattleCon 2025
The biggest cattle industry event in the country kicked off today in San Antonio with thousands of cattle producers, industry partners and stakeholders attending CattleCon 2025. The day started with a issues update from the National Cattlemen’s Beef Association team of policy experts. The opening general session featured the return of Buzz Brainard, host of Music Row Happy Hour, as …
RanchBot Introduces Trough Direct Monitoring System
At CattleCon25 in San Antonio today, Ranchbot Monitoring Solutions announced the launch of Trough Direct, a stand-alone trough monitor with direct satellite connectivity enabling near real-time water level monitoring and consumption data through the MyRanchbot app. Trough Direct operates independently from other Ranchbot monitors and sensors and can be easily installed with a side or top mount to accommodate a …