One of the primary goals of the NAMA Agri-marketing conferences is to listen to NAMA members and find out what’s working well, as well as determine where there is room for improvement. One of the newest members of the NAMA staff will be doing just that. Debbie Brummell (pictured left) says she has listened to feedback from various NAMA chapters …
NAMA Wrap-up
In the words of NAMA Executive Director Jenny Pickett (pictured right), organizers of this year’s “Leading the Charge” Agri-marketing Conference “knocked it out of the park.” This was Jenny’s first conference as the Executive Director, though she has been a part of NAMA for a long time. Jenny stepped up as executive director last year when the previous director, Eldon …
Iowa State Gets Crazy with Crazy Wings
Crazy faces for Crazy Wings. Student competitors from Iowa State University are in the spotlight before NAMA judges as we speak, or shall I say as I type, presenting what they hope is a winning pitch for Crazy Wings, a pork version of the chicken drumstick. I spoke with the Iowa State Marketing Team Director Josie Rudolphi (pictured second from …
NAMA Students Market Blue Ridge Apple Chips
A big part of the NAMA Agrimarketing Conference is the student chapter marketing competitions. For this year’s “Leading the Charge” event, students from Virginia Tech have chosen to promote Blue Ridge Apple Chips for a company based out of Western Virginia. Team member Josh Stephens (pictured shaking hands far right) touts the apple chips as a healthy, on-the-go snack for …
NAMA Chapter Leaders Learn and Lunch
This morning NAMA Chapter Leaders like these got together to talk about the challenges they face today in running a local chapter. One of the presenters was Greg Ehm, Two Rivers Marketing, pictured in the blue shirt. I spoke to him at the lunch that followed their workshop. Greg says that one of the biggest issues that came up was …
Mobile Markets & News
This is a fun week for ZimmComm New Media. Cindy and I will be exhibiting at the NAMA Connection Point for the 4th year in a row. You can hear what we have planned at the convention in this week’s program. We’re also very excited about our AgWired Mobile service. We publicly launched it this morning. In case you missed …
Blogging Alltech’s Symposium
Last year I got to attend part of the Alltech International Animal Health & Nutrition Symposium. This year it’s going to be the whole enchilada as I will be the Symposium blogger for their new Symposium blog. Right now you can find just one post with the following interview with Dr. Pearse Lyons. He’s got a fascinating concept of “marketing …
Writing and Podcasting in Iowa
This week I attended a portion of the AAEA/LPC Regional Design & Writing Workshop in Johnston, IA. Some of you are probably thinking, “Why didn’t he stay since he so obviously needs help?” Yeah, but I had other places to be too. So in this week’s program you’ll hear from LPC Executive Director Diane Johnson who talks about the workshop …
Visiting John Deere AMS For Precision Pays
It’s been a very interesting day on the road. I just finished up conducting some interviews at the John Deere Ag Management Solutions offices in Urbandale, IA. I’m going to be using them for a series of stories on Precision Pays. There’s a lot going on in the precision ag world right now as pressure mounts to reduce input costs …
NAFB Will Be Watching Washington
The National Association of Farm Broadcasting is holding its annual Washington Watch program at the end of April and for the first time in a few years I’ll be attending. On this week’s program we’ll learn about it from program chair Lindsay Hill, BARN. I know I’m a little late this week but maybe I can get back on my …