2025 Tech Hub Live

Michael Peterson Provides Perspective

Chuck Zimmerman

As I said in my last post, the My Real Life Tour is a community event. During the course of the week that the tour is in town events include shows and patient visits at local hospitals like this one in Columbus, NE. Patients, staff and volunteers are invited to attend and they enjoy a show which really helps brighten …

Audio, New Holland

Real Life Helping American Legion Legacy Scholarship

Chuck Zimmerman

When the Michael Peterson, My Real Life Tour, comes to town it’s not just a high school program. It’s really a community event. Well in advance a group of local volunteers or “circle of influence” people are solicited to help put together numerous local events, including school programs, press conferences, hospital visits and other types of events. In Columbus, NE …

Audio, New Holland

Getting Real on the Road With Michael Peterson

Chuck Zimmerman

Michael Peterson is helping young people get real in their life. He’s on the “My Real Life – Strong for America Tour” and I’ll be joining him this week in Lincoln, NE. During the week I’ll be posting frequently from the various events taking place on this last leg of the current segment of the tour. I spoke to Michael …

Agribusiness, Audio, Education, New Holland, ZimmCast

Chuck Leavell Promotes Forest Management

Chuck Zimmerman

Chuck Leavell, Rolling Stones Keyboardist, has become an outspoken proponent of sound forestry management. He’s got a tree plantation, Charlane Plantation, near Macon, GA. He just played for a UN biodiversity convention in Germany and is touring there with the German Forest Owners Association. I’ve had the pleasure of talking with Chuck and I like how he’s trying to pull …

Ag Groups, Audio, Forestry, International

BASF Specialty Crops

Chuck Zimmerman

During the BASF Media Summit there were several breakout sessions like the one presented by Paul Rea, Director, BASF Specialty Crops. Attendees got to choose one and I picked Paul’s. He spoke of new products, including Clearcast herbicide and flexible product packaging for the pest control, vegetation management and turf and ornamentals markets. I was interested to see several of …

Audio, BASF

Plant Biotechnology From BASF

Chuck Zimmerman

Dr. Hans Kast, President/CEO, BASF Plant Science Holding GmbH, spoke at this week’s Media Summit about plant biotechnology and the work the company is doing in R&D. Picture courtesy of Carl Cox Photography. On the subject of plant biotechnology, Dr. Hans Kast, President and Chief Executive Officer of BASF Plant Science, indicated that the research and development focus for BASF …

Audio, BASF

BASF Marketing Dynamics

Chuck Zimmerman

Marcus Heldt is Group Vice President, North America, Crop Protection Division, for BASF. He spoke at this week’s Media Summit about how the company is putting innovative knowledge gained in marketing to one crop area to use in targeting other market segments. BASF is also building on the leadership and success of its Plant Health platform with Headline fungicide. “Headline …

Audio, BASF

BASF Turning Science into Innovation

Chuck Zimmerman

Dr. Peter Eckes spoke at the BASF Media Summit about how the company is turning science into innovation in the Crop Protection division. Dr. Peter Eckes, Senior Vice President Global Research and Development for Crop Protection at BASF, stressed that new active ingredients are key to future success and points to Kixor herbicide as a good example. “Such breakthroughs are …

Audio, BASF