Elanco President Jeff Simmons wants people in agriculture to speak up and make it personal when it comes to safe, abundant, affordable food. The NAMA Agribusiness Leader of the Year says it all boils down to those four words. “I do think that we need to get our of our bubbles, get off of our farms and speak up because …
NAMA President Thrilled With State of Industry
The president of the National Agri-Marketing Association (NAMA) is thrilled with this year’s conference attendance and the current state of the organization. “It’s always good to be the queen when things are good,” said Vicki Henrickson of BCS Communications. “We have 1700 members this year, we haven’t had that many since the year 2000. We’ve got 1200 registrations for conference …
Become An 800-Pound Gorilla
The first educational session at this year’s Agri-Marketing Conference focused on “Becoming and 800-pound Gorilla: How To Dominate Your Market.” Our presenter was Bill Guertin, Chief Enthusiasm Officer, The 800-Pound Gorilla. Well I guess he should know how to do it then! I talked with Bill before his presentation. He says that the 800-pound gorilla is “the dominate player in …
Judging NAMA Student Marketing Competition
What would a NAMA Student Marketing Competition be without judges? Here are some judges hard at it this morning during the preliminary presentations. I spoke to one of them, Kelly Loganbill (center). She’s just another example of NAMA member volunteer in action. Kelly says these students represent “the fantastic future of agriculture.” She got involved to give back to the …
Hall Monitor Maven
It takes a lot of volunteers work to put on an Agri-Marketing Conference and a student marketing competition. Nancy Barcus, Agriculture Future of America, Director of Leader Development Programs is one. She’s the hall monitor during the early round of student presentations. She has to keep the hallway clear during presentations to prevent distractions. This is important stuff here! Nancy …
Visiting With Vance
What is the one thing you like best about NAMA and the Agri-Marketing Conference? For me it’s the opportunities for networking and fellowship with clients and friends. That’s what I got to do at the Vance Publishing reception at The Cashew last night. While there I met Tim Tobeck, VP/Publishing Director. Tim is relatively new to Vance so with my …
Brownfield Ag News Introduces Healthy Living
Guess who the sponsor of AgWired coverage of the 2011 Agri-Marketing Conference will be? You are so right. How did you guess? Brownfield Ag News is sponsoring our coverage of the “main event” in agricultural marketing this week in Kansas City, MO. I’m on my way there today with Cindy arriving tomorrow. Here’s a little news from our sponsor. Brownfield …
Harvesting Ideas at 2011 Agri-Marketing Conference
Welcome to Agri-Marketing Conference Week. It is one of our favorite times of the year because it was seven years ago that Cindy and I attended and introduced people to ZimmComm New Media. We hope to see you in Kansas City in person or online. You can find us in our booth at this year’s Connection Point trade show. I …
Getting Together With KFEQ On A Saturday Morning
This morning on KFEQ-AM 680 you could hear a conversation between me and Farm Director, Tom Brand. Tom likes to chat with other farm broadcasters on his weekly program and in this case he made it more of a farm webcaster. I really appreciated the opportunity to talk about what we do and in our conversation we also get into …
GROWMARK Facilities Planning and Logistics
Here’s the latest installment of our “Getting To Know GROWMARK” series. We’re going to talk about facilities planning and logistics with Tom Nealey, Facility Planning/Certified Grain Systems Specialist. He says they touch many parts of the company from an equipment standpoint. That includes fuel and propane delivery trucks. Also included are national account programs for members for equipment, vehicles and …