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FMC Field Tour A Two Way Value

Chuck Zimmerman

To get a wrap-up perspective on the FMC Summer Plot Tour I spoke with Tom Becker. Tom is a Retail Market Manager for FMC.

Tom wanted tour participants to leave viewing FMC as a partner in their business, especially since they’re branching out more and more in the herbicide business with new products like Anthem. As part of their outreach effort to ag retailers he says FMC set up this series of plot tour stops to showcase the performance of these new products. Seeing it “live” in the field is the best product demo I can think of. Tom says participants have asked good questions and in fact the plots were set up to anticipate and answer many of those questions. He says the field tour has a two way value, customers learn what’s new with FMC while FMC learns more about what their customers want.

You can listen to my interview with Tom here: Tom Becker Interview

During lunch at the York, NE tour stop FMC held a drawing for a 40″ flat screen tv. Congrats to Dustin Chrisman, Ag Choice Sales Mgr. from McCool Junction for being the lucky winner!

FMC Summer Plot Tour – York, NE

Agribusiness, Audio, FMC