John Deere unveiled a product that you couldn’t see on the show floor at this week’s product launch. It’s called Machine Sync. This new technology provides “timely, critical information on equipment location, operational status and automates equipment during harvest.” “Having real-time data is critical for equipment operators during harvest,” says Holli Brokaw, AMS product manager for John Deere. “Our new …
BIVI Research Facility Meets VTI Vision
Boehringer Ingelheim Vetmedica’s (BIVI) new livestock vaccine research facility in Sioux Center, Iowa meets the company’s vision of Value Through Innovation, or VTI, according to Dr. Edward Robb, vice president of research and development for BIVI. “The facility really allows us to test novel vaccine concepts to really see if these ideas can have an impact on the welfare of …
John Deere Product Launch Overview
The S Series Combines introduced this week by John Deere got a lot of attention during the floor show last night. I spoke with Barry Nelson, John Deere Manager, Media Relations, to get an overview of all the products being launched. He says it is the largest product launch in the company’s history. John Deere will be 175 years old …
Riding in a New John Deere 7R Series Tractor
The most fun part of the John Deere product launch is getting in the cab out in the field. I rode along with Jessica Kroug, Program Development Program, 7R Series Tractors. We were in a 7215 R model. See what it’s like in the video below. Our ride and drive track provided multiple real field conditions and situations. The tractor …
A Farm Bill for the Cattle Industry
Kristina Harris Butts is the Executive Director of Legislative Affairs for the National Cattlemen’s Beef Association (NCBA). She sat down with me during the Cattle Industry Summer Conference to give me an update on a policy that hasn’t been so top of mind for policymakers these past few months due to their work on the budget. And that’s the 2012 …
John Deere is Accelerating Growth
This evening John Lagemann, John Deere Vice President, Sales & Marketing — United States/Canada/Australia/New Zealand for the Agriculture and Turf Division, welcomed us to the biggest product launch in the history of the company. The ag media along with a large crowd of dealers got a great show and then had the opportunity to take to the floor to get …
Boehringer Ingelheim Dedicates New Research Facility
Iowa Governor Terry Branstad and Lt. Gov. Kim Reynolds both attended the dedication of a new Boehringer Ingelheim Vetmedica (BIVI) livestock vaccine research facility in Sioux Center, Iowa on Wednesday. They are both pictured here with Dr. Phil Hayes of BIVI and Sioux Center Mayor Dennis Walstra at the symbolic ribbon cutting. “The state is very proud to partner with …
Tweet Your Farmer To Learn About Food
In this week’s program we get a wrap-up of the AgChat Foundation’s Agvocacy 2.0 Conference. I spoke with Michele Payn-Knoper, founder of the weekly AgChat conversation on Twitter and an AgChat Foundation board member and also Amanda Sollman, who took on the project this summer of helping us put on the conference. Michele says we had 115 attendees which is …
Iowa Teams Defend Corn Growers
The Iowa Cy-Hawk trophy trash-talking got to be too much for the two college teams to take when people were dissing the corn growers. At a press conference on Tuesday announcing that the controversial corn-themed trophy will get a do-over, representatives from both the University of Iowa and Iowa State spoke up in defense of the Iowa Corn Growers, who …
Declining Cow Herd Challenge for Cattle Producers
Matt Teagarden is a rancher from Topeka, Kansas whose family has been in the business of cattle for at least four generations. During the Cattle Industry Summer Conference, he said he was closely watching the language around the mandatory COOL program. He explained there is a confidential trade ruling from the World Trade Organization indicating that Mexico and Canada are …