One of the major agricultural communications activities of the year is coming soon. It’s the National Association of Farm Broadcasting (NAFB) convention taking place November 8-11 at the Westin Crown Center in Kansas City, MO. This will be the first convention for Tom Brand as new NAFB Executive Director. But it is far from his first convention since Tom has been behind the microphone for twenty years as a broadcast member.

I spoke with Tom about his new job and to get a preview of the program (pdf) for this year’s convention. One of the issues facing all ag media groups is the convergence between print, broadcast and web as well as social media. That issue will be addressed during the program this year with presentations like one scheduled with Mark Ramsey a research and strategy provider to media companies. It’s time to get registered if you haven’t and to get your hotel room reserved.

Listen to my conversations with Tom in this week’s ZimmCast: NAFB Executive Director Tom Brand

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

This week’s program ends with with music from Music Alley. It’s “Every Day” by Rik Leaf. I hope you enjoy it and thank you for listening.

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