New Holland is “Forever Blue” for FFA

Taylor Truckey

Sporting the same colors as the National FFA gives New Holland a special kinship with the youth organization and the company is proud to be “Forever Blue.” FFA is not only important to the future of agriculture and the company, it has special significance for New Holland Marketing Director Mark Hooper who stepped up this year to serve on the …

Audio, FFA, New Holland

FMC Scouts for Talent at FFA

Cindy Zimmerman

If you want to find talented young people, FFA is the place to be. That’s the main reason FMC Corporation set up a sound booth at the National FFA Convention for the second year in a row to give the blue jackets an easy way to enter the Stand & Be Heard Anthem Singing Contest. This is the third year …

Audio, FFA, FMC

Diverse World of Farming Needs Diverse Solutions

John Davis

Farmers face a diverse world of challenges today, and that requires a diverse toolkit of solutions. During the recent Bayer CropScience Corn and Soybean Future Forum in Frankfurt, Germany, attendees of the event came from all over the world – from war-torn regions, such as Ukraine, to over-regulated areas of Western Europe, each bringing their own issues. “So the solution …

Agribusiness, Audio, Bayer, Precision Agriculture

Forum Looks at Future of Corn Farming

John Davis

What does the future hold for corn farmers? That was a question addressed at the Bayer CropScience Corn and Soybean Future Forum in Frankfurt, Germany last week, and some farmers gave their views. Among them was Iowa Corn Growers chairman Roger Zylstra, who farms in Jasper County, who talked about the opportunities and challenges of sustainable corn production. “There are …

Audio, Bayer, Corn, Farming, Sustainability, Technology

Digital Storytelling from Deere

Chuck Zimmerman

During the Bayer CropScience Corn and Soybean Future Forum, Than Hartsock, John Deere, did some digital storytelling. In fact, his presentation was titled, “Digitalization – next level of corn and soybean cropping.” Than talked about how John Deere is developing new tools to deal with ways for farmers to make more money from their crop. This includes all the things …

Agribusiness, Audio, Bayer, John Deere, Precision Agriculture

2014 National Agricultural Proficiency Winners

Cindy Zimmerman

Winners of the 2014 National Agricultural Proficiency Awards were announced during the sixth general session at the 87th National FFA Convention & Expo on Friday. Awards were given in 49 categories from agricultural communications and education to veterinary science and wildlife management. Among the talented winners was Jordan Cadle of the Paoli Indiana FFA Chapter in Indiana in the category …

Audio, Education, FFA, FMC

ENOUGH – #Feedthe9 with Jeff Simmons

Taylor Truckey

Jeff Simmons, President of Elanco, delivered a powerful call to action to over 60,000 FFA members on Friday, October 31 during the 4th General Session of the 87th Annual National FFA Convention & Expo. Elanco has developed a campaign to bring awareness and solutions to those facing hunger and malnutrition around the world. Those behind the ENOUGH movement, and the thousands …

Audio, Elanco, Farming, FFA

National Model of Excellence Award Winner

Taylor Truckey

The Ponchatoula FFA Chapter (Louisiana) was selected as the National Model of Excellence award winner at the 2014 National FFA Convention. This award is highly competitive and sought after by chapters across the country; the Ponchatoula FFA Chapter had to complete an extensive application process that included a detailed application, a speech, and a 10 min interview. Two members of the …

Audio, FFA

Make Your Message More Personal

Chuck Zimmerman

During her presentation at the Bayer CropScience Corn and Soybean Future Forum Julie Borlaug told the audience they are not doing a good job of communicating what they are doing to the broad general consuming audience. That raised a few eyebrows. What she suggests is making message more personal and not so polarizing as we sometimes see with the GMO …

Agribusiness, Audio, Bayer, Social Media, Social Networking

Bayer CropScience Advancing Sustainable Ag

Chuck Zimmerman

Starting out the second day of the Bayer CropScience Corn and Soybean Future Forum was Liam Condon, CEO, Germany. The theme of his remarks was how Bayer CropScience is advancing sustainable agriculture. One of the remarks that Liam made during his comments that struck me was how the growth in demand for meat in countries around the world is driving …

Agribusiness, Audio, Bayer, Sustainability