The U.S. Farmers and Ranchers Alliance (USFRA) is composed of almost 100 agricultural organizations and agribusinesses, including some of the largest companies in the industry because they know how important it is to help consumers better understand how their food is produced. It’s pretty safe to say that no company or sector of the agriculture industry has been the target …
I AM USFRA – Poultry and Egg Industry
Perhaps more than much of agriculture, the poultry industry has been the target of animal rights advocates and others who have tried to damage the image of their products in the eyes of consumers. That’s why the U.S. Poultry and Egg Association (USPOULTRY) was one of the founding organizations for the U.S. Farmers and Ranchers Alliance (USFRA), to join with …
New Group is Growing Global Solutions
We’ve been in the agricultural communications business for a very, very long time and we are very blessed that so many of the people we started in the business with are still involved, so it’s always nice to touch base with good friends we have known from the beginning who are starting new ventures. We were happy to hear from …
Youth Programs Help @GROWMARK Grow
When it comes to sustainability in agriculture, the most precious natural resource for the industry to preserve is our young people, and the GROWMARK System and FS member cooperatives are all about that. GROWMARK has a long history of making a significant investment in youth, from helping to fund Ag in the Classroom, to supporting FFA and 4-H, to a …
Crowd Gathers for Thirsty Land Debut at #Water4Food
As a hush came over the theater last night and the lights went down for the opening scene of the documentary Thirsty Land, the sound of rain pounding on the roof served as background noise. A bit ironic. Especially in light of meeting a community in California that has run out of water. Thirsty Land, directed and produced by Conrad …
New NAMA President Matt Coniglio
The Agri-Marketing Conference has come and gone for this year and hopefully everyone has recovered. I think I have. The last item on my agenda for this year’s conference, put on by the National Agri-Marketing Association, was to interview the new President, Matt Coniglio, Penton Agriculture. In the photo you can see Matt is real happy to receive the gavel …
2016 NAMA Agribusiness Leader of the Year
The National Agri-Marketing Association bestowed its highest honor on W. Dwight Armstrong, Ph.D, during the Agri-Marketing Conference. Dwight is the CEO of the National FFA Organization. During his remarks Dwight said, “You know, when you get this type of recognition, it’s not about you, it’s about the people you surround yourself with.” He said that as he thought about what …
Fanger Awarded Agri-Marketer of the Year
Dan Fanger was awarded the 2016 National Agri-Marketing Association (NAMA) Marketer of the Year earlier this year and during the “From the Ground Up” Agri-Marketing Conference he was presented with his award. Fanger, who is the Vice President of Sales and Marketing at Unverferth Manufacturing, Co., Inc., has earned this honor for his outstanding accomplishment in agri-marketing. The award has …
I AM USFRA – Corn Farmers
The National Corn Growers Association was another one of the original organizations to help form the U.S. Farmers and Ranchers Alliance (USFRA) and current CEO Chris Novak was with another founding group at the time, the National Pork Board. “I made a trip to St. Louis in 2010 and sat down with Rick Tolman who was CEO at NCGA prior …
Remembering Merle
Back in the early years of the biodiesel industry, Merle Haggard was one of the stars who came out in support of the American-made biofuel. The country music legend who died last week at the age of 79 made a legendary appearance at the 2007 National Biodiesel Conference, holding a press conference and performing for those in attendance. During the …