As the farmer’s “right to repair” farm equipment has become a headline story even in mainstream media, manufacturers are trying to get the facts out to dispel the hype. At the Farm Progress Show, representatives from the Equipment Dealers Association (EDA), the Association of Equipment Manufacturers (AEM), and the Iowa-Nebraska Equipment Dealers Association (INEDA) held a press briefing to talk …
USFRA Research Focuses on Consumers and Sustainability
Sustainability is the biggest buzz word of the day when it comes to food. That’s why the U.S. Farmers and Ranchers Alliance (USFRA) has spent a lot of time this year researching just what sustainability means to consumers and their food choices. USFRA Randy Krotz says they found out that while there seems to be no consistant definition of sustainability, …
#IFAJ2016 Tour – Part 11 – Bayer Wheat
In this next episode of my stories from the 2016 IFAJ Congress Bayer Tours we’re going to learn about wheat production. In this ForwardFarm tour stop Cristiane Henk talks about Bayer crop protection products for wheat on the Damianshof Farm. Wheat is the biggest crop in the world in case you didn’t know that. Wheat can be affected by many …
Agrible Alien Rooster Lands at #FarmProgressShow
The Agrible alien rooster and MiniZ became good friends at the Farm Progress Show last week and helped us learn more about Agrible’s “alien technology” on the farm. “It really is so far ahead and so foreign to a lot of people that it just seems alien,” said Agrible sales director Jason Little. Among Agrible’s alien technology products is the …
Demand for Aquaculture Creates Demand for #USsoy
Did you know that aquaculture is the fastest growing animal production system in the world today? Or that aquaculture is the fastest growing utilization area for soy protein ingredients? Aquaculture and U.S. soybean production easily fit hand-in-hand. While I was at the U.S. Soy Global Trade Exchange I quickly realized the relationship aquaculture and the soybean community have formed and …
New Holland SmartTrax™ II Upgrades
At Farm Progress Show last week, New Holland announced expansion of the SmartTrax™ offering for model year 2017 T9 Series tractors with the SmartTrax™ II Standard Track and Deep Traction Lug options and new belt traction lug. “We heard from a number of customers who were searching for a similar solution at a lower acquisition cost, and we listened,” said …
Why #USSoy? These Customers Answer
The U.S. Soy Global Trade Exchange & Midwest Specialty Grains Conference welcomed hundreds of decision-making global U.S. soy customers to this year’s event to further the relationship building process and put a face to the American soybean producer. International leaders were able to meet one-on-one with key U.S. trading partners and visit soybean farms throughout the midwest. I met many …
Bayer Holds #FutureFarming Dialog at Headquarters
Giving a keynote address to about 200 agricultural journalists this week in Leverkusen, Germany at the Future of Farming Dialog 2016 was Liam Condon, President of the Bayer Crop Science Division. There were three key areas to Condon’s address: challenges in agriculture, innovation and sustainability. He started out with a statement that he can not comment on the negotiation between …
Agrivisor Offers Marketing Solutions For Growers
Low corn and soybean prices are still placing pressure on growers across the nation, especially with the record yields expected to come out of this year’s harvest season. Cory Winstead, GROWMARK’s Division Manager for Grain Risk, spoke with AgWired during the 2016 GROWMARK Annual Meeting & Agribusiness Symposium last week to discuss ways GROWMARK is helping farmers continue to manage …
The Modern Global Foodie – Are You Marketing to Them?
Sopexa is the only international marketing agency that focuses entirely on the food and beverage community making their relationship with agriculture essential. Pauline Oudin, managing director, conducted the first ever study on the global foodie. She shared her findings during the U.S. Soy Global Trade Exchange and highlighted key elements to engaging the modern foodie around the world. The multi-country …
