2025 Agri-Marketing Conference

Knowing Novus Now

Chuck Zimmerman

The week Cindy will be attending the World Pork Expo in Des Moines with our coverage sponsored by Novus International. I was in their office last week to meet with Jeremy Lutgen and Scott Fleetwood. I did an interview with Scott, who is their Executive Director of Marketing and Products. In it you’ll learn a lot more about the company. …

Agribusiness, Animal Health, Audio, Novus International, Pork, World Pork Expo, ZimmCast

Pfizer Animal Genetics Selects Charleston|Orwig

Chuck Zimmerman

The agency will be their marketing and communications firm. Charleston|Orwig will assist Pfizer Animal Genetics with introducing and establishing its new brand as the global leader in livestock genomics. Initially, the agency will help develop new public relations and customer advocacy strategies to effectively position Pfizer as a leader in this category. “Our goal in finding a partner to help …

Agencies, Agribusiness, Animal Health

Mysterious, New Beef Could Vanish

Laura McNamara

An agricultural research facility in Florida fears the 10 percent reduction in ag research funding will close its doors… and abruptly abort research on a nameless, mixed breed of cattle. The St. Petersburg Times reports: Indeed, few people have ever seen cattle like these. Unless you’re knowledgeable in bovine research, the cross-bred calves huddled in tall grass of the pastures …

Ag Groups, Agribusiness, Animal Health, Beef, Farm Policy, Farming, Livestock, Research, Technology

Kansas Promotes Healthy Cattle

Laura McNamara

Kansas State University wants ranchers and livestock owners to keep the cattle clean and healthy. The university is hosting the Beef Cattle Welfare at its Beef Cattle Institute May 28-30. Animal welfare is one of the fastest growing concerns among consumers throughout the country, according to Dr. Dan Thomson, a Kansas State University veterinarian and expert on the impact of …

Ag Groups, Agribusiness, Animal Health, Beef, Education, Environment, Farming, Livestock

Free-Range? Pah… It’s All the Same for United Egg Producers

Laura McNamara

What’s important is keeping the birds happy. Happy birds produce better eggs and more of them… right? Right or wrong, the United Egg Producers say, either way, free-range birds aren’t necessarily “happier.” Animal rights activists have long alleged that hens in modern cages live a horribly stressed life, but new research appears to debunk those claims. Researchers have discovered that …

Ag Groups, Agribusiness, Animal Health, Farming, Food, Poultry, Research

Organic Scandal

Laura McNamara

A handful of the nation’s largest grocery retailers have been accused of organic fraud. Wal-Mart, Costco, Target, Safeway, and Wild Oats have been accused of selling organic milk that might not be so “organic.” The legal filings in federal courts in Seattle, Denver, and in Minneapolis, against the retailers, come on the heels of class action lawsuits against Aurora Dairy …

Ag Groups, Agribusiness, Animal Health, Dairy, Food, Organic, Wackos

Rhino Fertilizer For Christmas

Laura McNamara

This could be the breakthrough farmer´s across the country have been looking for: a super fertilizer of rhino poop! Nah, probablz not. But, I couldn´t pass up throwing up a post about the debut of rhino poop for this holiday season. We swear we’re not making this up. For the first time in history you may find rhino poop under …

Animal Health, Environment

Rebuilding Afghanistan’s Livestock Industry

Chuck Zimmerman

This week you get to hear some of the good news about what our military is doing in Afghanistan. Like in Iraq, our fighting men and women have also engaged in projects to help re-build this country’s agricultural infrastructure. It sure is a different story than the one you’ll find on network television or read in the newspaper. Thanks to …

Animal Health, Audio, ZimmCast

Novus Launches Headquarters at Missouri Research Park

Laura McNamara

The construction of new headquarters for Novus International Inc. broke ground at Missouri Research Park in St. Charles, MO last week. The producer of animal nutrition and health products says its expanded headquarters adheres to sustainable design. “Novus believes in creating environmentally sound, sustainable programs that enable health through nutrition for people and animals.” explained Thad Simons, President and Chief …

Agencies, Animal Health, Environment