We’re all about marketing here on AgWired. That’s why “The Marketing Forum, Branding at its Best” session at the 2013 Alltech International Symposium caught my eye. This session dealt with subjects like transparency, different cultures and protecting the brand. One of the presenters was Carrie Chestnut Mess, known to the world on Twitter as @DairyCarrie. Carrie is also a committee …
Kentucky Night Interviews
Last night at Kentucky night, I had the opportunity to catch up with a few of this year’s symposium attendees and ask them why they chose to come. The first person I caught up with was Clark Springfield division manager with O.H. Kruse Grain and Milling. Springfield is attending the Agribusiness Summit at symposium. The summit is a discussion opportunity …
Alltech Kentucky Night
A highlight of the Alltech International Symposium is the Kentucky Night dinner at the Kentucky Horse Park in the Alltech Arena. After a busy day of conducting business and attending sessions we get casual and relaxed with good food and good friends. There’s also a band and dancing. You can see it in our photos! We’re now on day two …
Alltech Symposium Press Conference
Alltech held a press conference this morning at the 2013 Alltech International Symposium. Behind the microphones are (l-r), Dr. Mark Lyons, VP, Corporate Affairs, Alltech, CHIN; Dr. Pearse Lyons, Founder/President; Dr. Eugenia Wang, Gheens Foundation Inc. Chair in Aging Research, University of Louisville, USA/CHIN and Dr. Karl Dawson, Director of Worldwide Research. The session was moderated by Aidan Connelly, Alltech …
The Story Behind GLIMPSE
Dr. Mark Lyons explained the meaning of GLIMPSE, this year’s Alltech Symposium theme. The idea came from an article written by Aidan J. Connolly, Vice President of Corporate Accounts for Alltech, and Kate Phillips-Conolly that was published in the International Food and Agribusiness Management Review. You can read the full version of the report here (PDF). The article pinpointed seven …
2013 Alltech Medel of Excellence Awarded
Dr. Eugenia Wang was the 2013 recipient of the Alltech Medal of Excellence. The photo shows Dr. Pearse Lyons presenting Dr. Wang with the award. Dr. Wang is a professor in the Department of Biochemistry and Molecular Biology at the University of Louisville. Her focus is microRNA and its affects on human and animal genomes. Her speech in the opening …
A Glimpse at Ruling the World
The opening plenary session of the 2013 Alltech International Symposium concluded with a very rousing version of “If I Ruled The World.” It was performed by Ronan Tynan and Dr. Everett McCorvey. The song follows the closing remarks from Dr. Pearse Lyons when he told us “Let’s go out and rule our particular part of the world.” You can listen …
Dr. Lyons Provides Glimpse of Future
Today we heard several glimpses of the future. The big one here at the Alltech International Symposium was given by Dr. Pearse Lyons, Founder, Alltech. As he always does he challenged us. At the beginning of his speech Dr. Lyons played the God Made a Farmer, Dodge Ram Trucks Super Bowl commercial. That phrase became a key part of his …
Intern present and reporting at Symposium
I’m jumping in and getting my hands dirty right away. The Alltech International Symposium is my first event as the summer ZimmComm intern. Chuck hasn’t wasted any time putting me to work taking photos, tweeting and now blogging. It has been pretty incredible to see the amount of influence Alltech has on agriculture as well as how it is truly …
Alltech Fun Run
It was not easy but it was worth it. It was getting up early this morning for the annual Alltech Fun Run which is very much a part of the Alltech International Symposium experience. Here’s Dr. Pearse Lyons coming across the finish line. I’m proud to say I beat Pearse and was able to get my iPhone up in time …