The 2020 International Production & Processing Expo had 31,504 animal food, meat and poultry industry leaders from all over the world in attendance, with an 8% increase in the number of buyers from last year. A total of 1,377 exhibitors showcased their latest technology and solutions, with more than 573,000 square feet of exhibit space. IPPE is the world’s largest …
Documentary Highlights Ranch’s Commitment to Cattle Health
A new documentary shares the commitment of a Colorado ranch family to animal health and the environment. “They’re raising their sixth generation on the ranch right now, so it’s a big legacy,” said Scott King, cattle marketing team lead for Boehringer Ingelheim. “They’re totally committed to caring for the land and the sustainability of it, and they’re very passionate about …
Animal Ag News 2/24
Mark Frasier of Fort Morgan, Colo., was elected 2020 president of CattleFax at the organization’s annual meeting, held in conjunction with the Cattle Industry Convention and NCBA Trade Show in San Antonio, Texas. Public Lands Council Executive Director and National Cattlemen’s Beef Association Executive Director of Natural Resources, Kaitlynn Glover released a statement applauding the court ruling in a case …
‘Nicely Done, Beef’ Ads Address Misconceptions
A new series of ads from the National Cattlemen’s Beef Association (NCBA) shares facts about beef with consumers in an open, transparent and conversational way. “For the first time, we’re really getting out there and being more aggressive in defending beef, and specifically addressing some of those myths and common misconceptions when it comes to beef,” said Season Solorio, NCBA …
Kansas Rancher Named Beef Advocate of the Year
The National Cattlemen’s Beef Association named Brandi Buzzard Frobose, a Kansas rancher, the 2019 Advocate of the Year. Early in 2019, Buzzard Frobose wrote a letter to New York Congresswoman Alexandria Ocasio-Cortez in response to the proposed Green New Deal, which contained negative connotations towards cattle and misinformation about cattle’s effects on climate change and the environment. She explained more …
CattleFax Provides Industry Outlook
Most segments of the beef industry should be profitable in 2020, according to CattleFax. “We’ve got plenty of supply to deal with, not only in beef, but also in pork and poultry supplies will be larger,” said Kevin Good, CattleFax Vice President of Industry Relations and Analysis. “Thankfully, demand is very strong domestically. We see that in beef in particular.” …
Animal Ag News 2/17
The National Pork Board has opened the application period for a new series of swine research fellowships to provide a pipeline of highly skilled employees for the pork industry. The application deadline is February 25. U.S. pork exports finished 2019 on a high note, setting new records for both value and volume, according to statistics released by the U.S. Department …
Fake Meat Key Issue for NCBA in 2020
At the Cattle Industry Convention, the National Cattlemen’s Beef Association (NCBA) released survey results that show widespread consumer confusion about plant-based fake meat products. Nearly two-thirds of the 1,800 survey respondents believed the fake meat products produced by Beyond Meat, Impossible Foods and LightLife contained real beef or some form of animal byproduct. Those surveyed also showed misconceptions about key …
Two Receive W.D. Farr Scholarships
During the 2020 Cattle Industry Convention last week, the National Cattlemen’s Foundation awarded $15,000 W.D. Farr Scholarships to graduate students Paige Stanley, University of California-Berkeley, and Jessica Sperber, University of Nebraska-Lincoln. Stanley has extensive education in animal science. At Georgia College and State University she designed, conducted and published research on E. coli O157:H7 in ground beef, earning her Bachelor’s …
Animal Ag Bites 2/10
Registration is now open with early bird savings available for the 2020 Chicken Marketing Summit. This annual executive conference, hosted by WATT Global Media, is scheduled for July 19-21, 2020 at the Omni Amelia Island Plantation Resort in Fernandina Beach, Florida. Noble Research Institute, LLC and GrowSafe Systems Ltd. have entered into a new research agreement that aims to improve …