The U.S. Department of Agriculture (USDA) has handed out the fiscal year 2016 award funds for its program for commerical export markets for U.S. goods. This agency news release says the Market Access Program (MAP) will provide more than $170 million that focuses on consumer promotion, including brand promotion for small companies and cooperatives, and is used extensively by organizations …
#NAFB15 Discusses Crisis Communication
AgWired’s intern, Kindra Hall recently attended the 2015 National Association of Farm Broadcasters and caught up with Agi Schafer of ASK-Comm Strategies. Schafer presented a crisis communication seminar at the conference and reminded us that consumers are more interested than ever about the food supply. In a crisis situation farm broadcasters play a very important role. Food information is critical to …
#NAFB15 Offers Better Blogging with Sabrina Hill
Members of the National Association of Farm Broadcasters had the opportunity to learn how to better their blogs with the help of presenter Sabrina Hill. Hill shared her experience blogging and walked participants through the important steps of creating a successful online presence. For radio broadcasters Hill says its important to remember that a radio presence can feed your blog …
Shannon Oleen Shares Tips and Tricks with #NAFB15
Shannon Oleen recently shook up the 2015 National Association of Farm Broadcasters Convention with a little information about building your business and your brand. As a business owner and a millennial herself, Oleen has a lot of experience connecting with customers and clients through online platforms, email marketing, and social media. “Communication is the fundamental piece for all of us …
FarmHer, Inspiring Young Women in Ag
Lexi Marek attended the National FFA Convention representing FarmHer— an organization created to change the image of women in agriculture. Marek is interning with the company and she loves how her job lets her inspire other young women in the industry. “The most amazing thing I’ve seen is women just being inspired by our booth and that is just the best. …
Beck’s Teaches Students to Honor American Farmers
At the recent National FFA Convention Jamie Johansen caught up with Toby Ripberger of Beck’s Hybrids to talk about the message they are sharing with the students who come through their booth. Ripberger, the Event Logistics Lead for the company, says students come in with lots of interest in careers and the future of agribusiness, but the most important information …
IFAJ Introduces Webpage and Contest
The International Federation of Agriculture Journalists has been busy with two new projects. IFAJ has partnered with the Food and Agriculture Organization of the United Nations (FAO) to offer a new competition. Submissions are now being accepted for the IFAJ-FAO Award for Excellence in Global Food Security Reporting. All member countries are invited to submit one entry story that reflects …
Merck’s Commitment to Future of Ag
For Merck Animal Health, the 88th National FFA Convention wasn’t about teaching students about their products, they focused on where students get their information about science, food and agriculture. I spoke with Merck’s Jim Miles, marketing manager for the fed cattle business, in their booth to learn more about their commitment to the future of agriculture. “It’s making them realize …
New Holland Sponsors Lancaster County Ag Week
New Holland is partnering with many community organizations to host a week-long celebration in Lancaster County, Pennsylvania. Ag Week will be showcasing the importance of the agriculture industry to Lancaster County and it’s citizens. “New Holland’s Lancaster County roots date back to the company’s founding in 1895,” said Chun Woytera, Senior Director of Marketing for New Holland North America. “We …
Famous Voices on Bayer LibertyLink Real Yield Radio
Do you recognize the famous radio voices of the Bayer CropScience Real Yield Game Contest? You should. These are some award winners! C’mon. Guess. Listen to one of the commercials that is running on radio stations right now. When it comes to the game here’s how you play: Visit www.realyieldgame.com and click on the promotion link. 1. Complete all fields …