Looking at the dollars and cents of the agriculture industry today can be tough at times. With sky-rocketing input costs and low-profit margins, producing food has become an even more challenging “game” than ever before. Because of the struggling economy and decreased consumer spending, there are less dollars to go around, and that means ag lenders are having to tighten …
Fluidigm System Work Flow
In this latest edition of the stories about Fluidigm Corporation you’ll get to meet Amy Hamilton, Technical Support Specialist. Amy works in the lab at Fluidigm headquarters. She walks us through a workflow of the Fluidigm System. As you’ll see in the video, the size and scale of equipment needed for the Fluidigm System to conduct many different simultaneous samples …
Broadhead + CO Agency For BIVI Cattle Brands
Broadhead + CO has landed the cattle brands business for Boehringer Ingelheim Vetmedica beginning immediately. Broadhead + Co will provide Boehringer Ingelheim with marketing communications strategy for both dairy and beef industry animal health products, including those newly acquired from Fort Dodge Animal Health, such as Pyramid, Triangle, Cydectin, Today and Tomorrow. These products strengthen the Boehringer Ingelheim biologicals product …
Overview of Boehringer Ingelheim Vetmedica
To get a complete overview of Boehringer Inghelheim Vetmedica Dr. Steve Peterson, DVM, Senior Manager, spoke to the media gathered in St. Joseph, MO recently. Steve started out his presentation showing us a Flomax commercial as an example of how diverse the parent company is. BI is a family owned company that was started in 1885 and he calls the …
What’s New From CaseIH
Tom Dean is the Marketing Manager for high horsepower tractors at Case IH (seen here in his NAFB Trade Talk booth). He says those are classified as 100+ horsepower. He says what’s new is the Magnum CVT Line. CVT stands for Continuously Variable Transmission. He says the tractors are just now shipping this month. They’re very simple to operate for …
More Cattle Market For Boehringer Ingelheim Vetmedica
It sure sounds like Boehringer Ingelheim Vetmedica did very well in the cattle market with their acquisition of a portion of Ft. Dodge Animal Health. To tell us about is Tim Bettington, Director Livestock Marketing. He says that although BIVI has been a long standing player in the cattle business it has only been in certain segments like the stocker …
John Deere and Chip Foose Big Buck
This is Chip Foose on a John Deere 4020 that he’s getting ready to customize. The tractor is the focal point of a new giveaway and purchase incentive program the company is offering in 2010. They’re calling it the Big Buck Sales Event. I got a preview of what it’s all about at the recent NAFB Convention from Barry Nelson, …
BIVI Cares For Your Pet
As we’ve learned what the acquisition of a portion of Ft. Dodge Animal Health means to Boehringer Ingelheim Vetmedica we’ve heard about cattle, hogs, dairy but how about dogs and cats? You’ll find many of them at your average farm of course. But this is a huge area for the animal health business. According to Matt Musselman, Executive Director, Pet …
Genotyping With Fluidigm
With a title like Director of Molecular Biology you might think that it would be hard for a non-technical person to carry on a conversation with Ramesh Ramakrishna. Not so. Ramesh works for Fluidigm Corporation and is my latest interview in the series we’re doing to introduce the agribusiness world to their break through research technology. In our interview you’ll …
R&D Doubling At Boehringer Ingelheim Vetmedica
When it comes to R&D at Boehringer Ingelheim Vetmedica Kevin Fowler is a go to guy. He’s seen here showing research labs at the BIVI facilities in St. Joseph, MO to a group of ag media. The first thing that excites Kevin after BIVI acquired some of the Ft. Dodge Animal Health business is the ability to expand more into …