This is Chip Foose on a John Deere 4020 that he’s getting ready to customize. The tractor is the focal point of a new giveaway and purchase incentive program the company is offering in 2010. They’re calling it the Big Buck Sales Event.
I got a preview of what it’s all about at the recent NAFB Convention from Barry Nelson, Manager, Media Relations John Deere Ag and Turf Division. He explains that the company started building the 4020 in 1963 and stopped in 1972. 170,000 tractors were built. So, Deere partnered with Chip Foose to do his thing with the tractor and it will be given away next year.
Potential customers can register to win this vintage workhorse tractor from John Deere, or one of three John Deere Gators, by completing a registration form at their local John Deere dealership by June 30, 2010. No purchase or other obligation is required.
Barry says the finished custom tractor will be highlighted at several trade shows and John Deere events planned for the first half of 2010, including stops on the continuation of the Drive Green Utility Tractor Show. Winners of the tractor and Gators will be announced in July.
In addition to the giveaways he says John Deere is offering significant financial incentives on its 20-166 horsepower utility tractors from November 2, 2009, to February 1, 2010. “Customers can get cash discounts from $500 to $4,000, depending on the tractor and equipment packages they purchase, or zero percent financing,” Nelson explains.
You can listen to my interview with Barry below.