John Deere Active Command Steering

Chuck Zimmerman

Active Command Steering was one of the new things getting a lot of attention at the National Farm Machinery Show. These young guys were working on one of the simulators that were set up so attendees could get a real sense of how it works. I spoke with Matt Arnold, Senior Marketing Representative, about the new product. He says it’s …

Agribusiness, Audio, John Deere, National Farm Machinery Show, Tractor

Apply for Green Mountain College’s Summer Farm & Food Program

Joanna Schroeder

For those interested in becoming involved in exploring traditional techniques and cutting edge research in sustainable agriculture should consider applying for Green Mountain College’s summer program. In its third year, the 12-credit summer intensive program Farm Life Ecology: A Field and Table Intensive, runs for 13 weeks from May 23-August 19. For the first time the College is also offering …

Agribusiness, Education, Sustainability

How Broadband & Precision Ag Are Increasing Farmers’ Profits

Joanna Schroeder

I recently attended the Iowa Power Farming Show and one of the technologies that I featured in a post on our sister blog Precision Pays, was Ag Leader’s new SMS Mobile Technologies. As I result, I was asked to write a guest post for Broadband for America. They asked if I could write a blog about how broadband technology has …

Ag Leader, Agribusiness, Internet, Precision Agriculture

NAMA Announces Leadership Award Winners

Chuck Zimmerman

The National Agri-Marketing Association has announced award winners. 2011 Agribusiness Leader of the Year NAMA has named Jeff Simmons, President, Elanco Animal Health, as the 2011 Agribusiness Leader of the Year. This award, which is NAMA’s highest honor, will be presented at the Opening General Session of the 2011 Agri-Marketing Conference, “Harvesting Ideas,” April 14, 2011, in Kansas City, Missouri. …

Agencies, Agribusiness, NAMA

FMC Exerts Some Authority

Chuck Zimmerman

FMC has just announced an addition to the Authority line and at the National Farm Machinery Show I learned more about it from Darrin Kert. FMC Corporation announces the introduction of Authority® XL herbicide, part of the Authority® herbicide line of products for soybeans. This new product offers best-in-class pre-emerge and burndown chemistries to control a broad spectrum of summer …

Agribusiness, Audio, National Farm Machinery Show

John Deere Launches 1 Series Subcompact Utility Tractors

Chuck Zimmerman

At the National Farm Machinery Show John Deere unveiled a new line of subcompact tractors – the 1 Series Subcompact Utility tractors. The media got a preview before the show opened one morning. You can see the presentation by Kevin Branstetter, John Deere Product Manager, in the video clip below. I also interviewed Kevin. Kevin says their are two models, …

Agribusiness, Audio, Equipment, John Deere, National Farm Machinery Show

New Holland Receives FinOvation Award

Chuck Zimmerman

During the National Farm Machinery Show Farm Industry News presented their 2011 FinOvation Awards at an evening banquet. Our sponsor, New Holland, won in the Tractors, High-horsepower, 4-wd category for their T9 Series Tractors. Seen with their award are Abe Hughes, VP Sales/Marketing, North America (left) and Sean Dorosz, Tractor Marketing Segment Manager. I spoke with Abe earlier in the …

Agribusiness, Audio, National Farm Machinery Show, New Holland

New Holland Construction Intros New Super Boom Skid Steers

Chuck Zimmerman

The New Holland Construction new Super Boom skid steer loaders drew a lot of attention at the National Farm Machinery Show today. These 200 Series machines have been years in the making. I spoke with Dave December, Marketing Manager, New Holland Construction and Jorge De Hoyos, Global Product Marketing Manager to learn all about these new products. They sell skid …

Agribusiness, Audio, Equipment, National Farm Machinery Show, New Holland, Video

Being A Social Media Marketing Ag Leader

Chuck Zimmerman

Last week we heard how one of the major ag groups is using social media. This week we’ll hear how one agribusiness “leader” is doing so. I spoke with Katie Beeler, Ag Leader Technology, about how the company is incorporating social media into the marketing mix. Ag Leader Technology is a long time sponsor of our Precision Pays website! In …

Ag Leader, Agribusiness, Audio, Precision Agriculture, Social Networking, ZimmCast

AgCam Gives You an OverView

Chuck Zimmerman

Need a camera on your combine, tractor, grain bin or just about anywhere else on the farm? Try AgCam by Dakota Micro. The photo shows just one of the many places (pdf) you can put these cameras. Dakota Micro, Inc., manufacturers of the AgCam camera system, is proud to announce the arrival of our newest product line. The OverView camera …

Agribusiness, Equipment