The Novus International team rallied around Wally again this year at the Cattle Industry Convention. The company also had a new product announcement. Novus International, Inc., announces the release of NEXT ENHANCE®, a source of plant extracts that affects the rumen environment to consistently boost both efficiency and weight gain in beef cattle. NEXT ENHANCE is a source of cinnamaldehyde …
The Novus Triple S Bottom Line
At the International Poultry Expo, Novus International announced a new enzyme “candidate,” the first from their collaboration with Verenium. I spoke with Gary Hayen, Global Business Director for the fermentation products division. Gary says that by bringing these two companies together they will bring a strength to the industry to bring solutions to their customers. He says that because of …
Products To Improve Poultry Production
Enzymes are a key word heard a lot during the International Poultry Expo. You would also hear a lot of that word in the Novus International booth. I visited with Jared Hux, Product Manager for Enzymes, about CIBENZA®, a “game changing” dietary enzyme formulated to give poultry producers control over their feed ingredients and rations. Jared says that with rising …
Novus Commitment to Sustainability
During the Animal Ag Sustainability Summit 2012 held in conjunction with International Poultry Expo, Scott Hine, Vice President – Product Management and Operations, Novus, spoke about the company commitment to sustainability. Scott says the Summit was an opportunity for Novus and his message was that “if you want to be engaged in sustainability, which Novus believes is core to the …
Novus/Verenium Collaboration Yields First Enzyme Candidate
The collaboration between Novus International and Verenium has yielded its first fruit, “the selection of a next-generation phytase as the first enzyme candidate from the two companies’ strategic collaboration to advance toward commercialization.” The strategic partnership began in June of last year to develop a suite of new enzyme products from Verenium’s late-stage pipeline in the animal nutrition and health …
The Novus IPE Week Program
The Global Poultry Market Manager for Novus International is Scott Carter (on right). I got an overview from him of all the activities Novus is involved in during IPE Week. To start with Scott says they participated in the International Poultry Scientific Forum with a sponsored lunch featuring David Armano who spoke about social media. David was my interview in …
New Holland Jay Leno Boomer Tractor Sells For $535,000
Tonight on Speed Channel, Jay Leno and his former New Holland Boomer Tractor took a last ride at the Barret-Jackson auction in Scottsdale, AZ. The tractor has been working in his garage for years and became known as Lil Tug since it was used to pull his vehicles around among other chores. He drove the tractor onto the auction stage …
New Holland Tractor Goes to Charity Auction Signed by President Bush
Jay Leno’s Lil Tug going to auction with President George W. Bush’s signature on it! Here’s a photo of the sighing on his ranch from his Facebook page. Talk show host Jay Leno used it in his famous Garage. Former President George W. Bush put his signature on it. And this Saturday, January 21, it will go on the auction …
GROWMARK Celebrating 2012 International Year of Cooperatives
During this year that the United Nations has declared the “International Year of Cooperatives,” GROWMARK has a number of projects going on to participate. To learn about them I spoke with Amy Bradford, Corporate Communications Manager. Amy says GROWMARK has several programs underway. One of them works with their local cooperatives called, “You’re on the World Stage.” It allows them …
Lunch Meat Company Launches Musical Promotion
Here’s a promotional campaign with a lot of meat. Maybe you’re not ready for that Idol show yet? Try the “Be a Star on Broadway” contest courtesy of Land O’Frost and Camp Broadway. Land O’Frost, the nation’s largest family-owned packaged lunch meat company, wants homes across America to be “alive with the sound of music” by offering young performers a …