The Authority Minute is a video podcast series by FMC that has come about because as Paul Reghage, FMC, says, “Growers were telling us they like to hear from other growers.” So FMC developed the Authority Minute series which Paul says will be at least 18 episodes. These short interview segments include farmers, retailers, consultants and researchers including not only …
Making Safe, Affordable, Abundant Food a Reality
The Annual Meat Conference is very much about education and that includes getting the big picture when it comes to the industry not only here in the United States but also around the world. We got that perspective from Jeff Simmons, President, Elanco, who spoke on “Making Safe, Affordable and Abundant Food a Global Reality.” You can listen to or …
A Quick SMS Software Overview
We recently caught up with Adam Walters, Ag Leader software support specialist, at the National Farm Machinery Show and he gave us a quick “tour” of SMS Software, its capabilities and how it helps growers make better management decisions. Walters also gave us a top-level overview of Intellislope, a new functionality available through the Ag Leader Integra display which provides …
John Deere Shows Off Commercial Side at NFMS
While it might be the National Farm Machinery Show, there’s no reason why there can’t also be things for the worksite… and even better when that worksite is also an agricultural operation. Larry Foster, a district sales manager for John Deere’s commercial worksite products, told Chuck during an interview at NFMS that they even have traded in their John Deere …
JCB Intros Telescopic Wheel Loader at NFMS
They’ve been running previous versions in Europe since 1995, but the good folks at JCB decided to show off their latest telescopic wheel loader, the TM320, at the National Farm Machinery Show. “It’s been a machine that we’ve been thinking about for a little while but have realized now that there’s a significant opportunity to bring it over here,” said …
New Holland Attracts Ag, Construction Folks at NFMS
New Holland recently announced that it was folding its construction group back into the ag side of the house, so the recent National Farm Machinery Show seemed like the perfect venue for the company to show off some of their equipment capable of filling both roles. “We have a lot of farmers who have construction equipment, and there’s a lot …
New Holland Already Becoming Sprayer Leader
New Holland might be new to the sprayer business, jumping into the arena just a few years ago in 2010, but our friends there are already becoming leaders in the field. During the recent National Farm Machinery Show, sprayer marketing specialist for New Holland, Scott Lauher, told Chuck that their new Guardian self-propelled front boom sprayer already has several advantages …
Agronomic Design Shows How Case IH Listens
Giving the customers what they want is a hallmark of good business, and Case IH practices that with every piece of equipment they roll out. “Before we lay down the product definition for any future design, we go out and visit with the customers at length,” explained Case IH’s Rob Zemenchik during an interview with Chuck at the National Farm …
Get Fields Clean Before Planting
With spring planting just around the corner, Monsanto is encouraging growers to take planned, proactive steps to prevent and manage resistant and tough-to-control weeds. Monsanto Roundup Ready Plus marketing manager Chris Reat says that means putting down residual herbicides. “Whatever the current status of your fields are, when we go to drop that plant in there we want to make …
Renewed Energy at New Holland
During the National Farm Machinery Show, New Holland was once again a prime sponsor of ours. There was a lot of blue and yellow on their lot. So let’s learn about some of the changes going on in the marketing area at New Holland. I visited with Mark Hooper who has been named Director of Marketing for New Holland North …