The U.S. Farmers & Ranchers Alliance (USFRA) held a Food Dialogues event in Chicago on Monday in conjunction with the 2013 BIO International Convention to address “The Straight Story on Biotech in Agriculture: The Media and its Impact on Consumers.” Moderated by CNBC Senior Analyst and Financial Industry Expert Ron Insana, the event featured opening remarks from Congressman Rodney Davis …
The Latest from AgFanatics
Check out the latest AgFanatics podcasts, for your listening pleasure In episode #27, the AgFanatics talk with Dr. Gary Schnitkey with the University of Illinois to get his analysis on the American Farm Bureau Federation’s farm bill proposal. Episode #28 discusses the reason behind the recent market failure. Also, is there some debate as to how much grain is actually …
Checkoff Launches New Advertising Campaign
The new “Beef. It’s What’s For Dinner.” consumer advertising campaign is premiering this month, bringing the recognizable tagline to older millennials and Gen-Xers. The new campaign, funded by the beef checkoff, will feature sizzling beef recipes, juicy details about essential nutrients and the voice of one of Hollywood’s most promising new talents. The new “Above All Else” campaign aims to …
Why GROWMARK Loves NAMA
At the National Agri-Marketing Conference last week I had the chance to catch up with Amy Bradford, GROWMARK manager of corporate communications, to find out why NAMA is important to them. Amy says the opportunity to network with others in the industry, but even more important is the support of future agri-marketing professionals. “NAMA is very supportive and committed to …
Changes in Agricultural Marketing Agencies
We’re back in the swing of things at ZimmComm World Headquarters. Actually, make that in post-Agri-Marketing Conference recovery mode. Cindy and I have a number of interviews to share with you this week from the conference and I’ll get started in this week’s program. I sat down with Lynn Henderson, AgriMarketing Magazine, toward the end of the conference and talked …
New Resources Available for Dairy Producers
The Innovation Center for U.S. Dairy announced new science-based resources available for dairy producers, processors, industry partners and stakeholders. The resources help the industry act on the unprecedented scientific research commissioned as part of the U.S. Dairy Sustainability Commitment — a collective effort of the dairy value chain to measure and improve the sustainability of U.S. dairy from farm to …
NAMA Agribusiness and Marketer Awards
During our general sessions today at the 2013 Agri-Marketing Conference we got to publicly honor our agribusinees and marketer award winners. First up was Thad Simons, President/CEO, Novus International. Thad is the NAMA 2013 Agribusiness Leader of the Year. This award is NAMA’s highest honor. The award honors outstanding leaders like Thad in agribusiness, education, government service or other agribusiness …
ZimmComm Agri-Blogging Internship Application
ZimmComm New Media is now taking applications for students in the agricultural communications field to attend and learn how to “agri-blog” some of the most important industry events held every year. The opportunities will include all-expense paid trips to one or more industry events where students will assist in the compiling of photos, audio and video and posting of activities …
Paradowski Creative Earns New Business
Paradowski Creative is the new agency of record for Monsanto’s ongoing America’s Farmers advocacy campaign. The integrated marketing communications campaign includes a variety of elements, such as national advertising, online communications, public relations and a key engagement program called “Farm Mom of the Year.” The addition of this Monsanto advocacy campaign continues the long-standing relationship between the two groups. Paradowski …
AgNewsWire.AgWired.com – Ag Media’s Online Ag News Service
ZimmComm New Media, LLC has expanded its AgNewsWire.AgWired.com.com website to serve as a new agricultural media content service for reporters, companies, organizations and individuals seeking high quality photos and audio from industry events and concerning current issues. “We generate so much content on our agricultural and renewable energy websites that we decided to create one place for all of it …