The new “Beef. It’s What’s For Dinner.” consumer advertising campaign is premiering this month, bringing the recognizable tagline to older millennials and Gen-Xers. The new campaign, funded by the beef checkoff, will feature sizzling beef recipes, juicy details about essential nutrients and the voice of one of Hollywood’s most promising new talents. The new “Above All Else” campaign aims to …
Why GROWMARK Loves NAMA
At the National Agri-Marketing Conference last week I had the chance to catch up with Amy Bradford, GROWMARK manager of corporate communications, to find out why NAMA is important to them. Amy says the opportunity to network with others in the industry, but even more important is the support of future agri-marketing professionals. “NAMA is very supportive and committed to …
Changes in Agricultural Marketing Agencies
We’re back in the swing of things at ZimmComm World Headquarters. Actually, make that in post-Agri-Marketing Conference recovery mode. Cindy and I have a number of interviews to share with you this week from the conference and I’ll get started in this week’s program. I sat down with Lynn Henderson, AgriMarketing Magazine, toward the end of the conference and talked …
New Resources Available for Dairy Producers
The Innovation Center for U.S. Dairy announced new science-based resources available for dairy producers, processors, industry partners and stakeholders. The resources help the industry act on the unprecedented scientific research commissioned as part of the U.S. Dairy Sustainability Commitment — a collective effort of the dairy value chain to measure and improve the sustainability of U.S. dairy from farm to …
NAMA Agribusiness and Marketer Awards
During our general sessions today at the 2013 Agri-Marketing Conference we got to publicly honor our agribusinees and marketer award winners. First up was Thad Simons, President/CEO, Novus International. Thad is the NAMA 2013 Agribusiness Leader of the Year. This award is NAMA’s highest honor. The award honors outstanding leaders like Thad in agribusiness, education, government service or other agribusiness …
ZimmComm Agri-Blogging Internship Application
ZimmComm New Media is now taking applications for students in the agricultural communications field to attend and learn how to “agri-blog” some of the most important industry events held every year. The opportunities will include all-expense paid trips to one or more industry events where students will assist in the compiling of photos, audio and video and posting of activities …
Paradowski Creative Earns New Business
Paradowski Creative is the new agency of record for Monsanto’s ongoing America’s Farmers advocacy campaign. The integrated marketing communications campaign includes a variety of elements, such as national advertising, online communications, public relations and a key engagement program called “Farm Mom of the Year.” The addition of this Monsanto advocacy campaign continues the long-standing relationship between the two groups. Paradowski …
AgNewsWire.AgWired.com – Ag Media’s Online Ag News Service
ZimmComm New Media, LLC has expanded its AgNewsWire.AgWired.com.com website to serve as a new agricultural media content service for reporters, companies, organizations and individuals seeking high quality photos and audio from industry events and concerning current issues. “We generate so much content on our agricultural and renewable energy websites that we decided to create one place for all of it …
ZimmComm Announces Agri-Blogging Internships
ZimmComm New Media is now taking applications for students in the agricultural communications field to attend and learn how to “agri-blog” some of the most important industry events held every year. It has been years since we worked with Monsanto on student blogging opportunities at Commodity Classic and we miss the experience of working with budding agrimarketing professionals. So we …
Registration Open for AgGateway Meeting
Registration is now open for AgGateway’s 2013 Mid-Year Meeting, to be held June 17-20 at the John Deere Financial Facility in Johnston, Iowa. At the meeting, AgGateway councils, committees and working groups will move forward on valuable efforts to promote, enable and expand eBusiness in agriculture. These efforts are helping companies to implement supply chain efficiencies in such sectors as …