This message just came in from Steve Mercer. When you grow sometimes you gotta go!
Interactive Leader For Swanson Russell
More and more agencies are building an interactive team and with good reason. Here at ZimmComm that’s me so far. However, we do have people like Eric we can go to when needed.
Gettin Figgy With It
How many of you remember “Ooee, gooey, rich and chewey inside . . . ?” When I was in high school we had a social club that used that as our theme song. We would even go to a grocery store together signing it while we all picked up a package of Fig Newtons and went through checkout in a line. Yes, we were weird.
Draxxin – New From Pfizer Animal Health
I recently received the media kit for the Draxxin Injectable Solution annoucement from Pfizer Animal Health. Besides letting you know about it I thought I’d comment on the “kit.” I think it’s nice to receive a very easy to use and functional media kit like this. Basically it came with a nice explanatory cover letter from the agency (Rhea & Kaiser) and a CD which contains the news release, photos, logo, faq’s, research reports on the product, the label and contacts for more information. Very creatively done, excellent graphic work, the disk worked and was easy to use.
Rabobank Selects Morgan & Myers
Always happy to see announcements from my agency friends. This time it’s Morgan & Myers who have to be happy. As a former broadcaster it’s nice to see a plan for a blend of print and radio!
Upping The PR Staff At O&B
Those folks at Osborn & Barr are still adding to the fold. They also like to send out releases announcing a whole bunch of new folks (or ones getting promoted). So I’ll try to cover them all in one post.
AAAA Conference Blogged
No image here. I know I usually have something but you just don’t always have to. I hope you got something out of my blogging the Ag Media Summit. Love to know what you think. I will still have some content to present when time allows. As I was checking my feeds tonight I came across a link to an interesting blog you might want to visit. It was pointed out on Adfreak. They turned me on to Russell Davies, an account planner. He just blogged the AAAA Account Planning Conference in Chicago. Looks like he did a good job. I can relate!
ZimmCast With Gary Myers
One of the seminars at the Ag Relations Council meeting focused on “Ethics in Public Relations” and one of the panelists was Gary Myers, founder and past president of Morgan & Myers. Gary is still providing council to the agency. I spoke with him about his thoughts on this subject and his suggestions for young people entering the profession.
New John Deere Business For Osborn & Barr
Osborn & Barr has obviously been doing a good job for John Deere.
Monsanto’s YGPL Root Reports Hit The Airwaves
This isn’t the first year they’ve done it but they’re doing it a little differently this year. That is they’re using ZimmComm to pre-record interviews with growers and technical representative for a series of radio reports. They’re Osborn & Barr for their client, Monsanto, and the reports are about YieldGard Plus with a focus on corn plant root conditions.