New Cotton Spots On MTV

Chuck Zimmerman

Cotton Inc.Since I just mentioned one commodity group’s new television commercials, why not point out another? According to a story in Adweek (I couldn’t find it on the Cotton, Inc. website) a new series of commercials will kick off during tonight’s MTV Awards show. The ads are produced by DDB.

Ag Groups, Agencies

Gettin Figgy With It

Chuck Zimmerman

California Fig Advisory BoardHow many of you remember “Ooee, gooey, rich and chewey inside . . . ?” When I was in high school we had a social club that used that as our theme song. We would even go to a grocery store together signing it while we all picked up a package of Fig Newtons and went through checkout in a line. Yes, we were weird.

Agencies, Agribusiness

Draxxin – New From Pfizer Animal Health

Chuck Zimmerman

Draxxin Injectable SolutionI recently received the media kit for the Draxxin Injectable Solution annoucement from Pfizer Animal Health. Besides letting you know about it I thought I’d comment on the “kit.” I think it’s nice to receive a very easy to use and functional media kit like this. Basically it came with a nice explanatory cover letter from the agency (Rhea & Kaiser) and a CD which contains the news release, photos, logo, faq’s, research reports on the product, the label and contacts for more information. Very creatively done, excellent graphic work, the disk worked and was easy to use.

Agencies, Agribusiness

AAAA Conference Blogged

Chuck Zimmerman

No image here. I know I usually have something but you just don’t always have to. I hope you got something out of my blogging the Ag Media Summit. Love to know what you think. I will still have some content to present when time allows. As I was checking my feeds tonight I came across a link to an interesting blog you might want to visit. It was pointed out on Adfreak. They turned me on to Russell Davies, an account planner. He just blogged the AAAA Account Planning Conference in Chicago. Looks like he did a good job. I can relate!

Agencies