RFA Ethanol Podcast

New Bayer CropScience Team Members at R&K

Chuck Zimmerman

There are some new team members at Rhea & Kaiser Marketing Communications. Rhea & Kaiser Marketing Communications has hired agribusiness communications professional Eileen Crosby as a management supervisor to lead the Southern row crop business for client Bayer CropScience, overseeing activities for the cotton, rice and peanut markets. To further develop the Bayer CropScience team, Rhea & Kaiser also recently …

Agencies

Paulsen AgriBranding and Blogging

Chuck Zimmerman

I’ve mentioned Paulsen Marketing before but don’t think I’ve made direct mention of a recently developed division of their company called Paulsen AgriBranding. Thanks to Bryan Bjerke for bringing it to my attention. While visiting their website I noticed their blog and the fact that they’re kind of farming in the office. Bryan will be attending next week’s Ag Media …

Agencies

USB Sticks with O&B

Laura McNamara

Osborn & Barr gets a vote of confidence in its communications capabilities. The United Soybean Board rewards a job well done from O&B by renewing the communication company’s contract. The United Soybean Board (USB) selected Osborn & Barr Communications (O&B) to remain its communications contractor. The decision was made at the USB board meeting, July 5-8, in Columbus, Ohio following …

Agencies

Bike Riding Branding Opportunity

Chuck Zimmerman

I’ll bet you didn’t know we had a waterfall in Jefferson City, MO. I didn’t either until I was out on a city trail by a creek this afternoon. This isn’t a great shot of it but the bushes were too thick to get close. I’m sure that normally there’s not much water in this creek bed but we had …

Agencies

GSD&M Agency For John Deere Commercial and Consumer Equipment

Chuck Zimmerman

John Deere’s commercial and consumer equipment division has selected its agency of record. John Deere, a major provider of advanced products and services for lawn and turf care, landscaping and irrigation, today announced it has named Austin, TX based GSD&M as the marketing & advertising agency of record for its Worldwide Commercial & Consumer Equipment Division (C&CE). After a four-month …

Agencies, Agribusiness, John Deere

Osborn & Barr Wins a Handful of Firsts

Laura McNamara

Osborn & Barr didn’t do so shabby at its first-ever appearance at the Turf & Ornamental Communicators Association communications contest. O&B earned four first-place awards and one merit award for its public relations, creative and event planning work for John Deere Worldwide Commercial & Consumer Equipment. “Osborn & Barr and our clients realize the importance of high-quality communications and marketing …

Advertising, Ag Groups, Agencies

Farms.com Reduces the Risk

Laura McNamara

Risk is inherent in the farming industry, but Farms.com Risk Management and Midwest Strategic Investments, Inc. says it has the infrastructure to lessen that risk, helping clients spread, transfer and limit risk. The alliance specializes in risk management for hogs, cattle, soybeans and corn among other crops. Farms.com Risk Management and Midwest Strategic Investments, Inc. (MSI) announce their strategic alliance …

Ag Groups, Agencies

Farms and Ranches Offer Low-Cost Rural Get-away

Laura McNamara

If it’s adventure you’re after, the Kearney Area Ag Producers Alliance encourages tourists to explore life on the rural farms and ranches just outside of city limits. KAPPA, a farmer owned agriculture development cooperative, says Country Adventures are low-cost, close-to-home alternatives for travel and excitement. With gas prices high and school letting out, families are looking for a close-to-home vacation …

Ag Groups, Agencies, Agribusiness

Rhea & Kaiser Capture Platinum… Again

Laura McNamara

It looks like Rhea & Kaiser Marketing Communications knows what it’s doing when it comes to full-service integrated marketing. At the Association of Equipment Manufacturers annual Publications in Construction and Agriculture awards in Las Vegas, R&K secured a handful of awards including the best of show Platinum Award for the second time in three years. Overall, R&K won an unprecedented …

Advertising, Agencies