Congratulations to JoAnn Alumbaugh on her new job with McCormick Company! JoAnn has been working for Farms.com and has been a solid supporter of professional organizations like the American Agricultural Editors Association and International Federation of Agricultural Journalists. I hope she knows that the fine print in her membership said she had to stay involved “for life” even if she …
Charleston|Orwig Goes Blue For Global Genes Project
I’ve heard of going green but going blue is good too. That’s what the staff at Charleston|Orwig, Inc. is doing by wearing blue jeans each day during September. They’re doing it “not for comfort, but for hope.” Wearing jeans serves as a reminder to vote for the Global Genes Project in the online Pepsi Refresh Program. “We are partnering with …
There Is Truth In Food
When it comes to food we all need a little bit of truth. Well, maybe a lot of truth. So TruthInFood.com sounds like a good idea. To learn more about this intriguing project I spoke with Mike Smith, Food Chain Communications. Mike and I had a great conversation about understanding why people from both production agriculture and the urban consuming …
Froman Joins R+K
Rhea + Kaiser has named John Froman management supervisor. Froman leads the development and stewardship of marketing communications plans for the Bayer CropScience corn and soybean herbicide brands. Prior to joining R+K, Froman served as digital and B2B account supervisor at Wunderman, working on the British Petroleum account. Previously, he worked in account management and leadership roles with Fathom Communications, …
Diane Martin Is President/CEO Rhea + Kaiser
Rhea + Kaiser Marketing Communications has announced major changes in the leadership of the agency starting at the top. For the first time since the agency’s founding 32 years ago, a new leader is at the helm of Rhea + Kaiser. Diane Martin, a 24-year veteran of R+K, has been named president and chief executive officer. She succeeds agency co-founder …
AgChat Foundation Receives Seed To Succeed Grant
Harvest PR & Marketing has just announced the recipient of its second annual Seed To Succeed nonprofit PR Grant. It’s the AgChat Foundation! The grant is valued at $20,000. Harvest PR’s grant will help the start-up nonprofit spread its “agvocacy” message and share news of its core program areas, including Agvocacy Training and Technology Scholarships. “The AgChat mission really resonated …
R+K Q+A Update
The NAMA ABEF was the big winner in this year’s R+K Q+A promotion. This is the second year R+K sponsored its text message promotion, coined “R+K Q+A,” during the annual NAMA conference, held this year April 20–23 in Kansas City. Working in partnership with NAMA leadership and Commodity Update, R+K executed the promotion, which consisted of a series of questions …
SEGMENTrak Solicits Consumer Opinions On Food Production
Demeter Communications has asked consumers some questions about food production and you might find the answers interesting. They launched a proprietary market research tool called SEGMENTrak to do this. Demeter Communications has set out to track opinions about food production practices among “indicator consumers.” “We want to shift from a defensive position to one of proactively talking to consumers about …
We Hate Sheep-Like Marketing
The We Hate Sheep people are Sullivan Higdon & Sink. I visited with their Executive Creative Director, John January, during the National Agri-Marketing Conference. He started right out making sure that I knew that the “We Hate Sheep” theme is metaphorical. As he puts it, “We hate sheep-like marketing.” John says the company has been growing their ag business. They …
Get ready to play R+K Q+A!
You can play games with Rhea + Kaiser this week and support the NAMA ABEF. Look for PLAY R+K Q+A questions during the 2010 Agri-Marketing Conference. Text ABEF plus your answer to 46786 and for every text received, Rhea + Kaiser will make a donation to the Agri-Business Educational Foundation. You don’t even have to be right for your text …