Demeter Communications has asked consumers some questions about food production and you might find the answers interesting. They launched a proprietary market research tool called SEGMENTrak to do this. Demeter Communications has set out to track opinions about food production practices among “indicator consumers.” “We want to shift from a defensive position to one of proactively talking to consumers about …
We Hate Sheep-Like Marketing
The We Hate Sheep people are Sullivan Higdon & Sink. I visited with their Executive Creative Director, John January, during the National Agri-Marketing Conference. He started right out making sure that I knew that the “We Hate Sheep” theme is metaphorical. As he puts it, “We hate sheep-like marketing.” John says the company has been growing their ag business. They …
Get ready to play R+K Q+A!
You can play games with Rhea + Kaiser this week and support the NAMA ABEF. Look for PLAY R+K Q+A questions during the 2010 Agri-Marketing Conference. Text ABEF plus your answer to 46786 and for every text received, Rhea + Kaiser will make a donation to the Agri-Business Educational Foundation. You don’t even have to be right for your text …
Paulsen Surveys Ag Media Usage
Just in time for the 2010 Agri-Marketing Conference Paulsen Agribranding has some new information out from their study, “The New Ag Media Model: Conventional + Contemporary Strategies.” In it you can find out how ag media usage differs between older and younger producers. This study features video interviews from producers who discuss how they use traditional and digital media to …
Celebrating 50 Years of Schwalbe
It is always great spending time with good friends. This afternoon that was at BCS Communications “back yard” to celebrate a milestone with Kelly Schwalbe. Yes that’s a band in the background. It’s nice to take some time out from the every day work load to just relax a little bit. Of course not everyone was relaxing. There was the …
Nicholson Kovac Selected By USGC For Public Relations Campaign
Nicholson Kovac has been selected by the U.S. Grains Council as its integrated marketing communications agency for their 2010 “Partners in Agriculture” international public relations campaign. Nicholson Kovac will provide public relations services, including media relations and event coordination, for a series of commemorative events that will take place in Japan in 2010. These events, part of the “Partners in …
Merial Picks SHS For Large Animal Business
Merial has announced that it has selected Sullivan Higdon & Sink (SHS) as its agency of record. The agency will be handling all advertising, public relations and online efforts for the company’s U.S. large animal business. The addition of Merial’s large animal business bolsters SHS’s growing list of animal and food-related clients including companies such as Cargill, Dairy Farmers of …
AdFarm Opens St. Louis Office
When you’re doing agricultural work, “growing” is good. Sounds like some new members for Gateway NAMA to me. AdFarm continues to grow alongside their agricultural clientele with the recent opening of their new office in St. Louis in early January. A number of AdFarm employees already operating remotely in the St. Louis metro area, as well as planned hires, will …
Field To Table Video
How many discussions have you participated in about showing consumers how food gets from the field to the plate? I lost count a while ago. There are many groups and efforts going on to accomplish this. Here’s one I just found from the Canned Food Alliance. They’re using YouTube and MealTimes.org. Canned food is one of the most versatile options …
Muzinic Promoted to VP at Rhea + Kaiser
Cheryl Muzinic has been promoted to VP, Group Account Manager, at Rhea + Kaiser Marketing Communications. Muzinic, who joined Rhea + Kaiser in 2005 as management supervisor, manages strategic development and planning for the agency’s business-to-consumer accounts: DePaul University, Hammes Company and Central Garden & Pet, including Excel Marketing, Gulfstream Home & Garden, Pennington Seed and TechPac, LLC. “Cheryl has …