Let’s meet the President of Charleston|Orwig, Mark Gale. In this week’s program you’ll hear a conversation that Cindy had with Mark at the recent World Dairy Expo. Charleston|Orwig, along with several of their clients were sponsors of our coverage of the annual dairy extravaganza once again. Mark told Cindy that the agency business has made some dramatic changes in the …
Farm Policy Outlook For 2011
Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. The 2010 Trends in Agriculture conference wrapped up with a Washington update: what to expect in 2011. Jim Wiesemeyer, senior vice president of policy and trade issues for Informa Economics Inc.’s Washington office, says the next few years could be …
Engaging Agricultural Communities
Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. How do agrimarketing firms find and engage agriculture communities and consumers? Joseph Rueter, a partner in Curation Station in Minneapolis, shared his insights with the Trends in Agriculture conference.
Macro Food Trends
Straight from the NAMA Trends in Agriculture conference is a video with panel participants produced by Paulsen Marketing. The second day of NAMA’s Trends in Agriculture kicked off with a panel discussion on “Macro Food Trends.” Dan Halstrom is the Senior Vice President of marketing and communication for the U.S. Meat Export Federation. He emphasized a focus on global trade …
Dr. Jay Lehr Discusses Communicating Ag’s Story To Consumers
Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. Dr. Jay Lehr capped off the first day of NAMA’s Trends in Agriculture in Minneapolis. Dr. Lehr, an economist and futurist, talked about the challenges agrimarketers have in communicating agriculture’s story to consumers.
NAMA Trends In Agriculture Via Paulsen Marketing
Once again this year I’m sharing a series of videos from the NAMA Trends in Agriculture conference that have been produced by Paulsen Marketing. Here is the first installment. The kick-off session got underway with Mark Pearson of Market to Market, talking about “Agriculture in a Globally Local World.” Pearson says the shift in how we’re connected with the rest …
What’s New At Rhea + Kaiser
This week I’m beginning an informal series for the ZimmCast to learn what’s new at marketing and communications agencies. To get things started this week I’d like to share a conversation with Diane Martin, President/CEO, Rhea + Kaiser. So let’s start out by asking, “Who is Rhea + Kaiser?” In their words, “We’re an agency of highly collaborative, creative problem-solvers …
Osborn & Barr Adds 21
You know we like to post pictures here but sorry Osborn & Barr. 21 new employees?! Wow. Guess business is growing. If you’ve got photos of all of them we’ll link to your online photo album. LOL. O&B, a leading marketing and communications firm serving agricultural and rural markets, announces the addition of 21 new employees to assist with growing …
Outsourcing Social Media
Hopefully the title grabbed some attention. I’ve been meaning to write a post about this for a while. But after seeing some examples this week, both good and bad, I thought it was time. So let’s get started. There is nothing wrong with outsourcing the management of your social media channels. I’m speaking directly to agribusinesses and farm groups. I’ve …
AdFarm Adds
AdFarm has expanded their public relations staff with the hiring of two new employees and an internal promotion. Congratulations guys. Dan Kirkpatrick has been hired as a senior public relations strategist and business development lead, with a special focus in Iowa. A marketing practitioner with 25 years experience, Kirkpatrick’s industry expertise ranges from production agriculture to the rural lifestyle market …