The Lacek Group has a full team assembled for the Dupont Pioneer account. Here they are in the Minneapolis office. Pictured from the left, Myrna Krueger, Kristina Entzminger, Jesse Riebe, Kim Le, Evan Davies, Melissa Norby, Amy Herman, Cole Thompson. Second row: Pete Abell, Jim Adler, Vinny Matassa, Amy Karls, Tricia Severson, Steve Pederson, Kristina Fenner. Third Row: Melissa Huset, …
Paulsen Updates Digital Media Thought Paper
Paulsen Marketing has updated their thought paper, “Digital Media’s Evolution and Impact on Telling Agriculture’s Story.” You’ll now find some new insights into how the digital communications age is affecting the agribusiness world. Digital media has been a game-changer for ag communicators to deliver content to audiences. Paulsen public relations spoke with prominent ag communicators who shared insight about how …
Charleston|Orwig Hoofs It for Charity
The company that has been mainly responsible for our ability to cover World Dairy Expo on World Dairy Diary.com year after year is Charleston|Orwig. This integrated marketing and reputation management agency has quite a few clients in the dairy business, including our marquee sponsor, New Holland. I spoke with Charleston|Orwig’s Mike Opperman, Sr. Director, Strategy and Planning, (left on the …
Get 2013 Agri-Marketing Conference on Your Calendar
Here’s a heads up for the 2013 Agri-Marketing Conference. It will be held once again in Kansas City, MO. We’re going to be “Forging New Frontiers” from April 17 to April 19 at the Sheraton Crown Center. To get a little bit of a preview of what the committee is doing I visited with Scott McClure, Brighton Agency, during the …
Digital Media Changing Ag Communications
Digital Media. It’s a wonderful thing don’t you think? I know the ZimmComm team does! How is it affecting how agriculture’s story is being told? That’s a question being dealt with in Paulsen Marketing’s latest thought paper, “Digital Media’s Evolution and Impact on Telling Agriculture’s Story.” To find an answer to this question, Paulsen interviewed prominent ag journalists and I …
New Dupont Pioneer PR Team Members
Welcome Amy Herman and Melissa Norby (below) to the Dupont Pioneer public relations team. The Ogilvy public relations team is up and running from The Lacek Group office in Minneapolis. Amy Herman and Melissa Norby will serve as the main agency contacts alongside Jerry Harrington with all DuPont Pioneer agricultural trade media contacts and inquiries. For all you ag journalist …
Woodruff Sweitzer Acquires Paradowski Creative
Woodruff Sweitzer has acquired Paradowski Creative, an independent agency based in St. Louis, Mo. The acquisition took effect July 2. Each agency will retain its individual agency name. Woodruff Sweitzer has realized tremendous growth over the past few years, adding clients in agribusiness, packaged goods and animal health. The agency had been searching for a like-minded independent agency that shares …
Swanson Russell Welcomes Jennifer Remsberg
Swanson Russell announces the addition of Jennifer Remsberg as an account supervisor in the Omaha office. Remsberg’s agribusiness background positions her for supervising current agriculture client account teams and assisting with the agency’s new business development. Throughout her career, Remsberg has provided strategic leadership for clients in the cattle, equine, swine and insecticide industries. Prior to joining Swanson Russell, Remsberg …
USFRA/Ketchum Receive SABRE Recognition
The U.S. Farmers & Ranchers Alliance (USFRA) has received national recognition for its ground-breaking campaign to help improve the dialogue with consumers about how their food is grown and raised. USFRA, along with its agency partner Ketchum Public Relations, won the prestigious Gold SABRE Award for Excellence in the Associations category. The entry, titled “Since When Did Agriculture Become a …
New Alliance Between Demeter Communications and LBL Strategies
A new alliance between Demeter Communications and LBL Strategies, Ltd., offers a distinctive portfolio of expertise to food, agriculture and rural development organizations seeking comprehensive strategic management, governance and leadership development, marketing communications and evaluation assistance. The alliance provides seamlessly integrated services that increase companies’ efficiency and effectiveness by optimizing planning, management, marketing and measurement efforts. Organizations can learn more …