Swanson Russell announces the addition of Jennifer Remsberg as an account supervisor in the Omaha office. Remsberg’s agribusiness background positions her for supervising current agriculture client account teams and assisting with the agency’s new business development. Throughout her career, Remsberg has provided strategic leadership for clients in the cattle, equine, swine and insecticide industries. Prior to joining Swanson Russell, Remsberg …
USFRA/Ketchum Receive SABRE Recognition
The U.S. Farmers & Ranchers Alliance (USFRA) has received national recognition for its ground-breaking campaign to help improve the dialogue with consumers about how their food is grown and raised. USFRA, along with its agency partner Ketchum Public Relations, won the prestigious Gold SABRE Award for Excellence in the Associations category. The entry, titled “Since When Did Agriculture Become a …
New Alliance Between Demeter Communications and LBL Strategies
A new alliance between Demeter Communications and LBL Strategies, Ltd., offers a distinctive portfolio of expertise to food, agriculture and rural development organizations seeking comprehensive strategic management, governance and leadership development, marketing communications and evaluation assistance. The alliance provides seamlessly integrated services that increase companies’ efficiency and effectiveness by optimizing planning, management, marketing and measurement efforts. Organizations can learn more …
Communicating With MustangRED
MustangRED Communications was announced just before the 2012 Agri-Marketing Conference. During the conference I had a chance to visit with founder and owner and good friend, Sally Behringer. Sally says MustangRED works with a network of industry professionals to provide full service communications services. Sally has been in the business for a long time and really understands a wide variety …
Gaining Consumer Trust
If you need a speaker on the subject of social media and content marketing then you need Shelly Kramer, V3 Integrated Marketing. I met Shelly last year and she talks about what I do better than I do and I like that. I’m sharing a short excerpt from her comments at the 2012 Animal Agriculture Alliance Stakeholders Summit on blogging …
Flapcakes with Chef Ray
Chef Ray made both kinds, pancakes and flapjacks. We call them flapcakes. So did you AgWired fans at the 2012 Agri-Marketing Conference survive the Brownfield Party for a little After Party Pancakes with Rhea + Kaiser? These folks did and I did too. There’s just something about having an early morning breakfast and then a later in the morning breakfast …
2012 NAMA Best of Show
Thanks to a little help from the NAMA staff I can share photos of the Best of Show winners from the 2012 Best of NAMA competition. Up first is Best of Show – Advertising Client: South Dakota Corn Growers Association, Sioux Falls, SD – Teddi Mueller Agency: Paulsen Marketing, Sioux Falls, SD – Mindy Dale Message: Agriculture is a growing …
NAMA 2012 Marketer of the Year Award
The NAMA Marketer of the Year Award is the organization’s highest honor for an active member and this year the recipient is Greg Guse, Paulsen Marketing. Pictured is Greg receiving his award from Rich Jefferson, AEM/AG CONNECT Expo, Professional Recognition Committee Chair (left) and NAMA President Beth Burgy, Broadhead. You can listen to Greg’s remarks after receiving his award here: …
NAMA After After Party With Chef Ray
Pancakes and Flapjacks are the specialties of Chef Ray. He says they are not the same thing. They are on the menu for the Rhea+Kaiser After the After Party this coming Thursday night, or morning, depending on your definition. Watch below if you have not met Chef Ray yet. Here’s a little info about Ray: I’m Ray. Work? Not really …
McCormick Opens Indiana Office
McCormick Company has opened a new office in central Indiana. Seated is Norm Cosand, VP/Group Director & Manager of the new office. I’m just wondering if Norm’s desk is always that clean! Located at the Delaware Crossing I business complex on 10150 Lantern Road in Fishers, Ind., it is one of six McCormick offices in the United States, Canada and …