Here’s a heads up for the 2013 Agri-Marketing Conference. It will be held once again in Kansas City, MO. We’re going to be “Forging New Frontiers” from April 17 to April 19 at the Sheraton Crown Center. To get a little bit of a preview of what the committee is doing I visited with Scott McClure, Brighton Agency, during the …
Digital Media Changing Ag Communications
Digital Media. It’s a wonderful thing don’t you think? I know the ZimmComm team does! How is it affecting how agriculture’s story is being told? That’s a question being dealt with in Paulsen Marketing’s latest thought paper, “Digital Media’s Evolution and Impact on Telling Agriculture’s Story.” To find an answer to this question, Paulsen interviewed prominent ag journalists and I …
New Dupont Pioneer PR Team Members
Welcome Amy Herman and Melissa Norby (below) to the Dupont Pioneer public relations team. The Ogilvy public relations team is up and running from The Lacek Group office in Minneapolis. Amy Herman and Melissa Norby will serve as the main agency contacts alongside Jerry Harrington with all DuPont Pioneer agricultural trade media contacts and inquiries. For all you ag journalist …
Woodruff Sweitzer Acquires Paradowski Creative
Woodruff Sweitzer has acquired Paradowski Creative, an independent agency based in St. Louis, Mo. The acquisition took effect July 2. Each agency will retain its individual agency name. Woodruff Sweitzer has realized tremendous growth over the past few years, adding clients in agribusiness, packaged goods and animal health. The agency had been searching for a like-minded independent agency that shares …
Swanson Russell Welcomes Jennifer Remsberg
Swanson Russell announces the addition of Jennifer Remsberg as an account supervisor in the Omaha office. Remsberg’s agribusiness background positions her for supervising current agriculture client account teams and assisting with the agency’s new business development. Throughout her career, Remsberg has provided strategic leadership for clients in the cattle, equine, swine and insecticide industries. Prior to joining Swanson Russell, Remsberg …
USFRA/Ketchum Receive SABRE Recognition
The U.S. Farmers & Ranchers Alliance (USFRA) has received national recognition for its ground-breaking campaign to help improve the dialogue with consumers about how their food is grown and raised. USFRA, along with its agency partner Ketchum Public Relations, won the prestigious Gold SABRE Award for Excellence in the Associations category. The entry, titled “Since When Did Agriculture Become a …
New Alliance Between Demeter Communications and LBL Strategies
A new alliance between Demeter Communications and LBL Strategies, Ltd., offers a distinctive portfolio of expertise to food, agriculture and rural development organizations seeking comprehensive strategic management, governance and leadership development, marketing communications and evaluation assistance. The alliance provides seamlessly integrated services that increase companies’ efficiency and effectiveness by optimizing planning, management, marketing and measurement efforts. Organizations can learn more …
Communicating With MustangRED
MustangRED Communications was announced just before the 2012 Agri-Marketing Conference. During the conference I had a chance to visit with founder and owner and good friend, Sally Behringer. Sally says MustangRED works with a network of industry professionals to provide full service communications services. Sally has been in the business for a long time and really understands a wide variety …
Gaining Consumer Trust
If you need a speaker on the subject of social media and content marketing then you need Shelly Kramer, V3 Integrated Marketing. I met Shelly last year and she talks about what I do better than I do and I like that. I’m sharing a short excerpt from her comments at the 2012 Animal Agriculture Alliance Stakeholders Summit on blogging …
Flapcakes with Chef Ray
Chef Ray made both kinds, pancakes and flapjacks. We call them flapcakes. So did you AgWired fans at the 2012 Agri-Marketing Conference survive the Brownfield Party for a little After Party Pancakes with Rhea + Kaiser? These folks did and I did too. There’s just something about having an early morning breakfast and then a later in the morning breakfast …