In an effort to promote myself as an agriculture speaker available for keynotes and workshops, I have launched a new blog spot I hope you will all check out. It’s called Agriculture in Action, and it features the ins and outs of my life as a cattle rancher, as well as my travels across the country promoting the beef industry. …
Pfizer Animal Health Awards U.S. Cattle Business to Bader Rutter
Pfizer Animal Health has announced today that it selected Bader Rutter, a full service agency based in Milwaukee, Wis. to service its U.S. cattle business. The agency will begin work on the account in January 2010. In other recent news, Pfizer Animal Health unveiled a new look in October after its acquisition of Wyeth, including its subsidiary Fort Dodge Animal …
Questions About Web Analytics
Does web analytics give you a headache? Do you have anyone on your staff who has training in how to understand web analytics? If you don’t then you’re not unusual. A story today on eMarketer provides some survey results about what marketers are thinking on this subject. To prove the success of their campaigns, marketers need analytics. But many report …
Bikes and Beef
I’m a little behind in reporting this event to all of you, but I’m so proud of the efforts of the South Dakota CattleWomen’s Association! As you all know, South Dakota is famous for the motorcycle rally that is held in Sturgis every August. Well, the SD CattleWomen were centered in all of the action in one of the coolest …
Developing The Brand
Since I have returned to my family’s cattle operation, I’ve quickly been put in charge of all marketing efforts. For the fair, I developed a brochure about our business, as well as designed stall cards to display information about our cattle. My next task is improving our website (it’s in need of dire help), and starting up a newsletter for …
Catch Me On The Road!
It’s looking like things are going to continue to stay busy for me in my first year as an agriculture writer and speaker. In addition to my work on the ranch, I have been traveling across the country speaking to various agriculture groups on hot topics such as the next generation of food producers, online social networking, agriculture advocacy and …
Ag Leader Technology Providing Insights Weekly
Our Precision Pays.com website welcomes new long term sponsor, Ag Leader Technology. Besides direct advertising on the site they’re sponsoring a weekly story called “Insights Weekly.” You can read the first installment below. As we’re well into the dog days of summer, Midwest corn and soybean harvest is looming larger. If you haven’t started combine prep already, it’s time to …
Local PETA Billboard Compares Women To Whales?
The animal rights group People for the Ethical Treatment of Animals is under fire for putting up a billboard on Atlantic Boulevard, which seems to compare overweight women to whales, reported Morning News Producer Adam Kirk for WOKV.com. But a PETA spokeswoman told our news partner Channel 4, it’s not about making people feel bad. “People are bombarded with ads …
The Night Shift
I spent last night as the watchman, I mean watchwoman, over the county fair grounds during the Davison County 4-H Achievement Days being held this week in Mitchell, S.D. This job meant I had to keep the cattle, pigs, sheep and goats in their proper place, which is sometimes no easy task. Over the night, I tied up 15 calves, …
Expanding the Reach of Email Through Social Networks
Everyday, people utilize countless accounts: email, Facebook, MySpace, Twitter, LinkedIn, etc. to communicate with others, and the list of these social networking sites is constantly growing. However, there is much more to social networking than simply having an account. How can we have meaningful connections online? How can we better reach our target audience? Here is a paper by Exact …