Everyday, people utilize countless accounts: email, Facebook, MySpace, Twitter, LinkedIn, etc. to communicate with others, and the list of these social networking sites is constantly growing. However, there is much more to social networking than simply having an account. How can we have meaningful connections online? How can we better reach our target audience? Here is a paper by Exact Target that addresses these questions and concerns in an enjoyable read. Here is an excerpt…

In 2008, 13% of marketers leveraged social networks in their email marketing strategy. This number is set to explode in 2009 with 46% of marketers planning to use social sharing capabilities in the coming year—representing nearly a fourfold increase (ExactTarget 2009 Email Marketing List Growth Study).

Expanding the Reach of Email Through Social Media contains insights ExactTarget gathered from more than 350 marketers in our 2009 Email Marketing List Growth Study. This whitepaper is a must-read for anyone interested in using social sharing capabilities to extend the reach of your message, drive deeper engagement with customers and their online communities, and build your subscriber list.