You may be seeing and hearing new “Beef. It’s What’s for Dinner.” advertising this summer. The beef checkoff has updated the popular campaign and rolled out new print and radio ads. Watch and learn more about the strategy behind the beef ad campaign and one of the beef producer-leaders involved. The new campaign targets millenial and Gen-X consumers ages 25-44, …
Ag Leader’s Educator Training
Ag Leader’s 4th annual Educator’s Training will be held on Aug. 6-8 at Ag Leader Academy. The program is designed for institutions that are teaching precision ag practices to their students either in the classroom or in the field with the purpose of educating institutions on Ag Leader’s various services and products, as well as to provide hands on demonstrations …
We’re Celebrating June Dairy Month
This year, my family is really getting into the spirit of June Dairy Month. We drink at least two glasses of milk each day (in addition to what we eat on our cereal), put cheese on our burgers, eat yogurt and once in a while, treat ourselves to ice cream. I think our momma cat named “Earmuffs” got the memo …
Wet Planting Season Doesn’t Mean Lost Yields
The planting of the U.S. corn crop was 91% complete as of Sunday, June 2, below the five-year average of 95% for that time of year, according to a recent report by the USDA. The soybean crop was 57% planted, behind the average of 74% for that time of year. And there were 8.55 million acres of corn still unplanted. …
The Wheels on the Pivot Go…..Upside-Down?
Here is an update on “The Seasons of a Farmer.” I mentioned that we are in the transition between Planting and Irrigating here in south central Nebraska. Well, we had a significant weather event (now classified as an EF-2 tornado) here in Edgar, Neb., on Memorial Day evening that will most likely affect Irrigating. As the tornado sirens were blowing …
Revitalizing the REAL® Seal in Social Media
In celebration of June Dairy Month, efforts by the National Milk Producers Federation to revitalize the REAL® Seal are taking a big leap forward this month. A new campaign is being launched that allows consumers to learn more about the benefits of real, American-made dairy products and foods made with them, using a new Facebook page, blogger outreach and digital …
4-H Canada 100th Anniversary Gala
Dr. Roberta Bondar was the guest speaker at the 4-H Canada 100th Anniversary Gala held on May 30. As an astronaut, physician, scientist, photographer, author and, as she proudly proclaimed, an Aggie, Dr. Bondar presented photos from her 1992 travels on the NASA space shuttle Discovery. Her view from space emphasized the importance of agricultural research and technology in being …
Charleston|Orwig Hires Pinke, Bryant
Charleston|Orwig recently added two veteran food industry communicators to its growing team. Katie Pinke (pictured right), a former marketing and information director for the North Dakota Department of Agriculture, was named business director. Lisa Bryant (pictured below left) brings nearly 20 years of communications and integrated marketing experience, with an emphasis in the beef industry, to her new role as …
Crop Insurance Reporting with SMS
It’s that time of year again and as the crop insurance reporting deadline nears, farmers may find that using precision ag data can simplify the process. During planting season, growers are encouraged to use their Integra display from Ag Leader to record accurate planting data and then import this information into SMS software. Once in SMS, reports can be created …
Snakes in a Backpack
(Another article from Aunt Jeanette….and so many thanks for sharing these stories) Maybe garter snakes are good for something – but they scare the living daylights out of me. I even get these “feelings,” kind of like ESP, when I am about to run over a snake with the lawn mower. I mentioned before that I was a teacher, third …