Infrared Mapping for Carbon

Laura McNamara

Veris Technologies is doing what any committed any company specializing in agricultural technology should do: it’s thinking ahead and developing products it anticipates farmers will need in the near future. Representative Eric Lund says that’s why Veris has developed near infrared mapping. The technology is designed primarily for mapping soil carbon, a need that Eric explains might not be relevant …

Agribusiness, Audio, Environment, Farming, Research, Technology

Getting Smart with the Smart Nozzle

Laura McNamara

The Smart Nozzle does exactly what it sounds like it does. It’s a boom nozzle that can operate independently during sprayer operations. John Harrison Jr. is the Product Engineer for Harrison Technologies(pictured far left) and is the brainchild behind this innovative, yet “why-didn’t-I-think-of-this” technology. “The smart nozzle takes existing technology for precision agriculture of boom control with the boom sections …

Agribusiness, Audio, Farming, Technology, Video

Forecasting for Farming Success

Laura McNamara

There are two kinds of information that are important for Pessl Instruments: “ground truth” and expected forecasts. The Austria-based company claims that it offers a one-of-a-kind tool for farmers: “What we do is we measure the ground truth,” Gottfried Pessl, President of Pessl Instruments said. “That means what’s going on actually on the field of the farmers but we now …

Agribusiness, Audio, Environment, Equipment, Farming, International, Technology, Weather

Ag Steward of the Chortí Maya

Laura McNamara

There is a group of indigenous people in Honduras that live off an average of $300 a year… less than one dollar a day. At least two months out of every year they starve. That’s the reality as Billy Collins sees it. Billy has been working with the Chortí Maya, the direct descendants of the Mayan Indians, for five years. …

Ag Groups, Agribusiness, Corn, Education, Environment, Farming, Food, Forestry, International, Precision Agriculture, Technology

Honduras: The Dry Land Panama Canal?

Laura McNamara

Honduras lies just about 1,000 miles southwest of Miami. A great location for commerce with the U.S. if you ask Antonio Young. Antonio is the Executive Vice President of FIDE, Honduras’ Foundation for Investment and Export Development. He says Honduras’ strategic location provides an invaluable access to Latin American markets. And, with the continued development of Honduras’ north-south highway, called …

Agribusiness, Audio, Farming, International

Agri-Tour in Honduras

Laura McNamara

Business leaders in Honduras are boasting that their country is a country ripe for foreign investment, especially American investment. Honduras’ Foundation for Investment and Export Development is hosting an “agri-tour” of sorts, showcasing what the tropical, Central American country has to offer to U.S. agricultural investors. I’m fortunate enough to be ZimmComm’s representative on the trip. I’ll be getting a …

Agribusiness, Farming, International

Getting to Know an AGCO with Precision

Laura McNamara

If you ask Joe Tebis, AGCO is the company to go to if you’re looking for products that offer leading variable rate applications. Now, Joe is the product manager for precision ag products for AGCO, so he might be a little biased. He says he’s particularly proud of AGCO’s Terragator and RoGator product lines. These products are just some of …

Agribusiness, Audio, Equipment, Farming, Technology

Manage Variability with SSToolbox

Laura McNamara

SST puts it quite succinctly: Manage data. Harvest Information. The global provider of Geographic Information System (GIS) software is offering what it calls the “Premier Desktop GIS for Agriculture.” The company boasts that its SSToolbox lets growers gather valuable information such as yield data and soil data and use it to determine the variability that exists within their fields and …

Agribusiness, Audio, Equipment, Farming, Technology