USSEC Provides Sustainability Verification

Jamie Johansen

Sustainability is in nearly every conversation concerning agriculture these days. Therefore, it was no surprise the U.S. Soy Global Trade Exchange tackled the topic as well. The U.S. Soybean Export Council (USSEC) held a Sustainability Forum focused on how to practice sustainability throughout the entire soy value chain. USSEC Marketing Director for Market Access, Rosalind Leeck, spoke with me about …

Ag Groups, Audio, Soybean, Sustainability, USSEC

Demand for Aquaculture Creates Demand for #USsoy

Jamie Johansen

Did you know that aquaculture is the fastest growing animal production system in the world today? Or that aquaculture is the fastest growing utilization area for soy protein ingredients? Aquaculture and U.S. soybean production easily fit hand-in-hand. While I was at the U.S. Soy Global Trade Exchange I quickly realized the relationship aquaculture and the soybean community have formed and …

Ag Groups, Aquaculture, Audio, Feed, Soybean, Sustainability, Trade, USSEC

Why #USSoy? These Customers Answer

Jamie Johansen

The U.S. Soy Global Trade Exchange & Midwest Specialty Grains Conference welcomed hundreds of decision-making global U.S. soy customers to this year’s event to further the relationship building process and put a face to the American soybean producer. International leaders were able to meet one-on-one with key U.S. trading partners and visit soybean farms throughout the midwest. I met many …

Agribusiness, Animal Health, Audio, Food, International, Soybean, USSEC

The Modern Global Foodie – Are You Marketing to Them?

Jamie Johansen

Sopexa is the only international marketing agency that focuses entirely on the food and beverage community making their relationship with agriculture essential. Pauline Oudin, managing director, conducted the first ever study on the global foodie. She shared her findings during the U.S. Soy Global Trade Exchange and highlighted key elements to engaging the modern foodie around the world. The multi-country …

Agribusiness, Audio, Food, International, Marketing, Soybean, USSEC

Meet Arkansas Farmer & New USSEC Vice Chairman

Jamie Johansen

Corn, soybean, rice and cotton farmer, Derek Haigwood, is the newly elected vice chairman for the U.S. Soybean Export Council (USSEC) and calls Arkansas home. I met up with Derek during the 2016 U.S. Soy Global Trade Exchange to learn more about the organization and how he plans to serve. Derek said he is honored to work hand-in-hand with USSEC …

Ag Groups, Audio, Exports, Soybean, USSEC

A Glimpse into the World Economy Outlook

Jamie Johansen

The international audience at the U.S. Soy Global Trade Exchange went home with a head full of key insights for soybeans and the “World Economic Outlook – Now through 2017” was a small part. Tim Quinlan, Director, Senior Economist, Wells Fargo Securities, Global Division, keynoted the closing plenary and provided an analysis on the macro U.S. and major foreign economies. …

Agribusiness, Audio, International, Markets, Soybean, USSEC

China Commits to $1.8 Billion Worth of U.S. Soy

Jamie Johansen

During the 2016 U.S. Soy Global Trade Exchange in Indianapolis, buyers from China committed to buy nearly $1.8 billion worth of U.S. soy, totaling 146 million bushels of new crop U.S. soybeans. Several of these commitments were made official at a signing during the event, hosted by the U.S. Soybean Export Council (USSEC). “China continues to be the No. 1 …

Agribusiness, Audio, Soybean, Trade, USSEC

US Soy Well Represented at Global Trade Event

Jamie Johansen

The 4th annual U.S. Soy Global Trade Exchange & Midwest Specialty Grains Conference and Trade Show hosted by the U.S. Soybean Export Council (USSEC) and the Midwest Shippers Association (MSA), took place in Indianapolis, IN and is the premiere global soy and grain trade event. Over 700 attendees gathered with 300 of them representing 55 countries around the world, focused …

Ag Groups, Audio, Events, Exports, Food, Markets, Soybean, Trade, USSEC

GMO Infographic Shows Impact on Water Conservation

Jamie Johansen

GMO Answers released a new infographic to educate consumers about how GMOs help conserve water usage in agriculture in honor of World Water Week. Water is one of the most important factors in producing food, fuel and fiber, and preserving water is critical to agriculture’s sustainability. With changing weather patterns and an increased number of widespread droughts – water conservation …

Ag Groups, Food, GMO, Precision Agriculture, Water

Culver’s Grows 19 “Thank You Farmers” Mazes

Jamie Johansen

From food to fuel, there are more than 4,000 uses for corn across the world. This year Culver’s restaurants added one more use to the list: thanking farmers. The restaurant chain wouldn’t be what it is today without the hardworking farmers who grow the food that’s proudly served in its restaurants. That’s why Culver’s worked with farmers across the country …

Agribusiness, Corn, Farming, Food