A celebrity in the egg world, Howard Helmer, shared his love for eggs during the Novus International breakfast at the International Production & Processing Expo this morning. What is Howard’s claim to fame? In 1982 he became the Guinness Book of World Record holder for fastest omelet making. He make 427 omelets in 30 minutes. But that’s not all, he …
The Global Perspective at Novus
The trade show is currently in full swing at the International Production & Processing Expo here in Atlanta. Right as you walk in you can’t help but notice Novus International. I stopped by and had the opportunity to talk with Jim Gerardot, Executive Director of Global Marketing, about how they bring local solutions into their global marketplace. “It’s a great …
Novus Luncheon Addresses Consumer Trends at IPPE
The International Poultry, Feed & Meat Expo’s have joined forces this year to bring you the International Production & Processing Expo. The trade show doesn’t open until tomorrow, but for poultry scientists from around the world, events like the Novus Luncheon brought a new-found insight into the changing world of the food industry. As attendees enjoyed lunch, Andy Vance, Staff …
Deere Harvest ID Cotton at Beltwide
We told you about John Deere’s Harvest Identification, Cotton when it was first introduced last year at Beltwide Cotton Conferences. This year we got an update from Janae (formally Althouse) Tapper on this precision harvest technology and grower adoption of it. “John Deere harvest identification is really important to the cotton growers so they can understand how many modules are …
Agriculture Workforce Coalition Announced
Organizations from across the country joined forces to announce today the formation of the Agriculture Workforce Coalition. AWC’s goal is to become a unified voice of agriculture and seek legislation that will ensure America’s farms, ranches and all other agricultural operations have access to a stable and skilled workforce. AWC is putting a framework together that includes both an earned …
NAAJ’s Excellence in Reporting on Agriculture Contest
Needing a little pat on the back for your newsroom’s work on issues related to agriculture and rural America? North American Agricultural Journalists are looking for your entires for the Excellence in Reporting on Agriculture. You can’t give the excuse of your story not finding a home. There are six categories for contestants to choose from: news, spot news, features, …
Get Schooled in Ants
The nationwide School of Ants has found a home at the University of Florida. The school is an example of citizen science, a project where anybody can collect and submit data for experts to review and compile. Ants are collected from personal yards and neighborhoods and then entomologists identify each species and plot its location. These digital maps provide a …
Learn, Laugh, & Lead at 2013 CCA Bootcamp
The Cooperative Communications Association’s 2013 Professional Development workshop will be here before you know it. Register by January 11 to attend the CCA Bootcamp held January 29th & 30th in Bloomington, IL. Be sure to pack your tools of the trade including camera and/or video camera to fine tune skills in web design, photography, videography & social media. The world …
Harvest Masters Unveiled New Mirus Software at ASTA
Just last month at the ASTA Seed Expo in Chicago, Harvest Masters by Juniper Systems, announced the release of their new harvest data collection software system they call Mirus. Cindy spoke with Allen Wilson, Ag Marketing Manager for Harvest Masters, during the event. Allen shared how the two year long process to develop this software resulted in a brand new …
Branding Without Fire & Ice
What makes Coca-Cola different from milk? Elizabeth Bagby, Alltech’s Corporate Marketing Manager, answered that question with branding. She addressed the essence of a brand and why beef and dairy producers need brands at the 2012 Global 500. But most importantly she shared what brands we all can learn from. The concept of branding, interestingly enough, comes from cattle branding. The …