The key to a winning baseball team is a good coach and if Novus International was a baseball team, executive vice president of marketing and sales Giovanni Gasperoni would be that coach. “Novus was born in 1991, so we celebrate our 18th anniversary this year,” Gio told me in an interview today. “When I came to the states in 1995, …
Headline Receives Plant Health Label
BASF announced today that Headline® fungicide is the first fungicide to have EPA approved Plant Health claims on its label. State approvals are currently pending. “We believe this is a new precedent for the agricultural community,” said Nevin McDougall, Group Vice President, North America, BASF. “Agriculture must rely on innovative products such as Headline to meet the increasing global demand …
ZimmKids
Are these kids cute or what? These are the ZimmKids – our Georgia nieces and nephews that I had a chance to spend some quality time with on my first night here in Atlanta. They surprised me by wearing the AgWired t-shirts we sent to them last year. So they’re a little large for them – that just makes it …
Seventh Inning Stretch
It could be, it might be – it was a home run for Novus International’s Jeremy Lutgen and Michael Whitmer, shown here playing an interactive video baseball game during the Novus reception at the International Poultry Expo. It was a great seventh inning stretch after a long day in the trade show trenches for everyone. Tomorrow will be the big …
This Ain’t Just Chicken Feed
I have been to quite a few trade shows in my time and the International Poultry Expo could very well be the biggest I have ever seen, with nearly 900 booths. In fact, it ranks 58th out of ALL the trade shows in the United States – not just ag shows, all shows. That’s pretty impressive. The man who makes …
Novus DHA Gold is Rookie of the Year
Keeping with the whole baseball theme we have going here, I’m calling Novus International’s DHA Gold “Rookie of the Year” because they have only recently begun to market this product which was developed by Martek Biosciences. DHA is docosahexaenoic acid – which is way too hard for normal, non-scientific types to say, so DHA works for me! It’s an omega-3 …
MINTREX is Poultry MVP
The 2009 International Poultry Expo is officially underway here in Atlanta at the World Congress Center where about 900 companies representing all aspects of the poultry industry have their products and services on display at the huge trade show. According to IPE, the show is the world’s largest display of technology, equipment, supplies, and services used in the production and …
All Star Theme for Novus
“All Star” is the theme for Novus International at the International Poultry Expo in Atlanta this week. There’s a couple of good reasons for that. First and most important is the Novus all-star lineup of poultry products including Advent, DHA Gold, Mintrex and Alimet. The other reason is that the 2009 Baseball All Star game will be held in St. …
Nutritional Antioxidants for Lunch from Novus
Lunch was on Novus International today at the International Poultry/Feed Expos in Atlanta for the Southern Poultry Scientific Society (SPSS) meeting here. The SPSS meeting is part of the International Poultry Scientific Forum being held in conjunction with all the other poultry and feed events. It’s really kind of amazing how many events are going on here around the expos …
Welcome to the IPE/IFE
Welcome to AgWired’s coverage of the International Poultry Expo/International Feed Expo, sponsored by Novus International. It’s just an international event here in Hot-Lanta! A number of pre-expo events are taking place here today – like summits, seminars and technical sessions – but the real show gets underway tomorrow here at the Georgia World Congress center. The expo is a joint …