Beefmobile Wrangler Tracey Orsburn

Chuck Zimmerman

Tracey OrsburnTracey Orsburn is one of the Beefmobile Wranglers and is here at the Cattle Industry Summer Conference. She puts in a lot of miles travelling around the country and making sure producers better understand the Checkoff. Her vehicle is also a travelling billboard for beef.

Audio, Beef

How To Enhance The Beef Brand

Chuck Zimmerman

Kim Essex & Rick HustedThis morning at the Cattle Industry Summer Conference there are a series of industry Issues Forums taking place. One of them is titled, “Enhancing The Brand.” The brand referred to is beef. I think the consumer research that’s being done by organizations like NCBA with Checkoff funding is fascinating. What’s even more interesting is seeing how they put that research into action.

Audio, Beef

Look Up Steve Mercer

Chuck Zimmerman

If you’re looking for an “Accomplished marketing services executive with proven strategic planning, management and implementation experience in agricultural, animal health and business-to-business marketing,” then you ought to look into Steve Mercer. Yes, Steve’s got a blog set up and I hope he gets a lot of visitors.

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