The President of the National Cattlemen’s Beef Association is Mike John, from Missouri. Mike took over the reigns in January at the annual convention. Here at the Summer Conference he said he was happy to hear about how beef demand has been good recently but knows that there’s a lot of work to do to continue to grow demand for his product.
World Ag Expo Communications Director
It’s picture of people morning here on AgWired. I like it. Keep the pics coming folks.
Colleen Church McDowall Promoted
She’s been a regular on AgWired. It has something to do with the shoes. She’s Colleen Church McDowall and she just got a great promotion at Osborn & Barr Communications.
Beefmobile Wrangler Tracey Orsburn
Tracey Orsburn is one of the Beefmobile Wranglers and is here at the Cattle Industry Summer Conference. She puts in a lot of miles travelling around the country and making sure producers better understand the Checkoff. Her vehicle is also a travelling billboard for beef.
Merial Sponsors The Media Room
The media room at the Cattle Industry Summer Conference is sponsored by Merial.
How To Enhance The Beef Brand
This morning at the Cattle Industry Summer Conference there are a series of industry Issues Forums taking place. One of them is titled, “Enhancing The Brand.” The brand referred to is beef. I think the consumer research that’s being done by organizations like NCBA with Checkoff funding is fascinating. What’s even more interesting is seeing how they put that research into action.
Margy Fischer In The Field
Maybe you remember student blogger on AgWired, Margy Fischer? She helped me cover Commodity Classic this year.
Restructuring Western Canada’s Wheat Classes
Prairie swine producers are applauding a Canadian Grain Commission plan to restructure western Canada’s wheat classes.
Look Up Steve Mercer
If you’re looking for an “Accomplished marketing services executive with proven strategic planning, management and implementation experience in agricultural, animal health and business-to-business marketing,” then you ought to look into Steve Mercer. Yes, Steve’s got a blog set up and I hope he gets a lot of visitors.
Catching Up On Blog Feeds
I’m sure that these cattle industry professionals are all online checking the latest on AgWired.