Beef Checkoff Turning 20

Chuck Zimmerman

Jo Ann SmithJo Ann Smith is one of my favorite people. Boy does seeing this picture make me miss Florida. Jo Ann was the first Chairman of the Cattlemen’s Beef Board back in 1986. It’s been twenty years. My how time flies when you’re eating beef. The CBB is a client for ZimmComm as I think most of you know. The Beef Checkoff holds a very special place in Cindy and my hearts because of that and because back when we were partnered with Gary Cooper in our first business venture the Florida Beef Council was one of our first clients. Florida had one of the highest approval ratings for the original Checkoff referendums in the country.

Ag Groups, Audio, Beef

Truffle Media Networks Launched

Chuck Zimmerman

Truffle Media NetworksThere’s a new “new media” company in the biz and it’s Truffle Media Networks. The company has just launched officially. Truffle Media is based in Indiana and headed up by former farm broadcaster, Ned Arthur.

Podcasts

Small Rural Communities Join Forces

Chuck Zimmerman

The Saskatchewan Agrivision Corporation is encouraging small rural communities to join forces and work as regions as one way of empowering their local leadership. Last month the Saskatchewan Agrivision Corporation released a study entitled ‘Identify a Process for Effective Rural Economic Development’. The report features an analysis of historical and future macro trends in rural regional population in North America …

International

High School Photos To Haunt

Chuck Zimmerman

High School HairAt first glance this may not have anything to do with agricultural marketing. My old buddy, Bennie, from high school emailed this picture to all the members of my 30 year high school reunion that’s coming up in a couple weeks.

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