AgWired’s Focus

Chuck Zimmerman

During a conversation this week about AgWired I was told “You’re not trying to reach farmers.” That is correct and I was kind of glad to hear this person say it. That doesn’t mean I’m not reaching a growing number of farmers btw. I’ve had some farmer leaders tell me that they’re fascinated to learn how companies are marketing to them. However, since I made the decision and commitment to move forward with AgWired I’ve focused on the professional agrimarketer. I’m trying to provide a place to get ideas and information to help you in your job or your business. I’m not trying to compete with traditional online farm news outlets whose sole focus is informing the farmer. In fact, the people who are doing that are some of the ones I’m targeting here in the hopes they’ll find something valuable to take away from the time they spend on AgWired.

Uncategorized

Put Some Ethanol in my Latte Please

Chuck Zimmerman

Mountain Mudd EspressoWell now, it’s about time you’re able to get a nice espresso when you drop off your grain. Can you say, “After you get done checking the moisture content can you fix me a nice cappuccino?” It looks like this fits into the “Energy” component of the CHS business. I know I need some each morning to get going. I put a little caffeine in me and some ethanol in my vehicle. In fact, I think I need another cup right now.

Agribusiness, Food

World Congress on Communication for Development

Chuck Zimmerman

World Congress on Communication for DevelopmentThe World Congress on Communication for Development got kicked off today in Rome. I guess we’re not the only ones to come up with the idea of a virtual press room. This is something I’d like to help companies and ag groups develop by the way.

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