New Media Articles

Chuck Zimmerman

I’ve added a few new articles to my monthly new media column for the Jefferson City Business Times. You can find inks to all of them here in case you’re interested. You may re-publish them if you provide credit to ZimmComm New Media as provided in the documents. I hope they help answer some questions and raise others. Feel free …

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Zimfo Bites

Chuck Zimmerman

New Economic Impact Study of U.S. Ag Equipment Industry – $82 Billion a Year, 250,000 Jobs. From the Association of Equipment Manufacturers. FMC Corporation Acquires Exclusive Access to Sankyo Agro Fungicide. Under an agreement with Sankyo Agro, FMC has acquired the rights to develop, register, market, and sell both stand-alone and combination products containing simeconazole globally, except for several countries …

Zimfo Bytes

Fungicide of the Year

Chuck Zimmerman

Wow. Fungicide of the year. Now there’s an award you don’t hear about everyday. BASF wins this one with Headline. Growers who follow conservation tillage practices have selected Headline® fungicide as fungicide of the year for effectively controlling disease in both no-tilled corn and soybeans, and for contributing to their reduced-tillage success last year. The 2006 No-Till Products of the …

Agribusiness, BASF

John Deere Pink

Chuck Zimmerman

Here’s another post Commodity Classic ZimmCast for you. In this week’s program Cindy interviews John Deere’s Barry Nelson about how they’re marketing at Commodity Classic. Barry talks about the company being 170 years old and although he never would have thought it, they’re selling the logo on pink merchandise! You can download and listen to the ZimmCast here: ZimmCast 110 …

Agribusiness, Audio, John Deere, ZimmCast

Get a Horse and a Halter

Chuck Zimmerman

I’m not sure how badly you want a halter but you can get a free one in Illinois if you’re willing to adopt a horse or a burro. It seems like a lot of effort just to get a halter. The Department of Interior, Bureau of Land Management-Eastern States (BLM-ES) will hold a Wild Horse and Burro Adoption at the …

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Spring Wheat Yield Contest Winners

Chuck Zimmerman

Not that you may care but here’s my first photo that’s been edited with iPhoto and uploaded with Transmit3 from my Mac. I’m starting to get the hang of it. iPhoto just doesn’t let me fully format the image for the web though but it works don’t you think? These are the winners of the North Dakota Grain Growers Association, …

Ag Groups

Agriblogging Away

Chuck Zimmerman

Just two years ago when I mentioned blogs to people in agrimarketing I got blank looks or an amazing amount of skeptical comments. Since then our business has flourished and we’re seeing more and more adoption of new media channels in agricultural communications. I’ll be speaking on the subject at an ag journalism class in Columbia, MO on Tuesday. Colleges …

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Moving To His Own Private Idaho

Chuck Zimmerman

I can’t believe I went a whole day without posting but it was a catch-up day after many on the road. One of the things I got to do yesterday though was help Steve Taylor load a truck to move stuff to Idaho. Steve used to be the executive director of the Missouri Beef Industry Council and is how the …

Ag Groups

My Mac

Chuck Zimmerman

Is there anyone who doesn’t know what company this logo stands for? When I got home this afternoon from a blog training session in Kansas City I found that my Mac had arrived. You’ll notice that the apple is not lit up. That’s because I haven’t had time to turn it on yet and yes, I’m typing this on a …

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A Skateboard in Your Farm Plan

Chuck Zimmerman

I guess this is a magazine ad for John Deere’s Farm Plan program. I’m not sure how many farmers are skateboarders but it caught the attention of Adrants which is where I saw it. Adrants links to larger pictures of the ads. There’s one for Skateboards and one for Disco Ball. You can catch Disco Ball in action on the …

Advertising, Agribusiness, John Deere