Robert Reeves has been named Director of Public Affairs for Qualisoy beginning March 1st. He has served on the board in the past. The QUALISOY Board announced at a Board meeting on Friday the addition of a Director of Public Affairs during the 2008 fiscal year, beginning March 1. Robert Reeves, former president of the Institute of Shortening and Edible …
Re-branding Story From Steve Rhea
I just posted an announcement about Rhea + Kaiser’s new branding initiative and today I had the opportunity to speak with Steve Rhea about it. Steve says that they really wanted to build on their values of honesty, discipline and respect. It’s a complete brand makeover which includes a newly designed website, logo, stationary and everything you’d expect. He says …
Marketing Farm Machinery
If you’ve never attended the National Farm Machinery Show then you really owe it to yourself to wander around the largest indoor show of its kind in the world. I mean it’s big. I didn’t stay for the whole show this year but I think I covered some ground anyway. While there I spoke with Dan Smaldone, Media Manager for …
Colorado State Wins Cattlemen’s Foundation Quiz Bowl
Here’s the Quiz Bowl Champions from this year’s Cattlemen’s Foundation collegiate competition. They’re from Colorado State University and pictured are: L-R: Scott Howard, Dominic DiSanti, Josh Docheff, Shannon Case and Travis Hoffman, Advisor. The competition was held in Reno at the Cattle Industry Convention. In addition to Colorado State, regional championship teams from Ohio State University, Penn State University, and …
Rhea + Kaiser Using Uncommon Sense
There’s nothing like freshening up the old brand in the new year. That’s what Rhea + Kaiser has done using just a little bit of “Uncommon Sense.” On the eve of its 30th anniversary, Rhea + Kaiser is introducing a new brand identity, built around the theme of “Uncommon Sense.” The agency’s identity rebranding initiative had a two-fold objective: to …
A Morning Sunrise To Get You Going
I don’t know about you but I never get tired of sunrises and sunsets. Here’s one to hopefully brighten your Monday morning. This is a view as I was crossing the Missouri River bridge coming out of Jefferson City this morning using my Blackberry Curve. Pretty cool scene. I don’t know how many of you are on holiday today. I’ve …
Hallowell Promoted at Bader Rutter
Lori Hallowell is now a group leader at Bader Rutter. She’ll be in the agency’s account management group. Hallowell joined the agency in 1994. Her hard work and passion for the business have been instrumental in the growth of Merial, the agency’s animal health client. Originally from Palmyra, Neb., Hallowell earned a bachelor of science degree in agricultural journalism from …
ABM Agri Council Recommends Ag Media Mix
I just got my latest quarterly Agri Council Intelligence Report and thought you’d be interested in a couple of things that caught my eye. Here’s one of the latest ads from the ABM Agri Council. They’re running a schedule in Agrimarketing Magazine (a member of the Council) and have plans for a new round coming soon. In an effort to …
Getting igenity Right
Merial sponsored the media room once again at this year’s Cattle Industry Convention. Thanks to Wendy Mayo, Bader Rutter, for helping make us comfortable and setting me up with an interview with Kevin DeHaan, igenity. In case you’ve wondered about igenity then you can hear Kevin explain it. I’ve always found it to sound complicated but I think in this …
Cat Products Get Official With NCBA
At the Cattle Industry Convention Caterpillar and NCBA held a press conference to announce that the Cat Skid Steer Loader and Cat Wheel Loader are official products of the NCBA. “Caterpillar has a rich heritage of engineering and manufacturing high quality equipment that delivers the performance and reliability farmers and ranchers demand,” said Andy Groseta, 2008 NCBA President. “This partnership …