I guess Case IH liked sister company, New Holland’s, Michael Peterson, “Down On The Farm” promotion. Of course we’ve all known that agricultural marketing superstar Gene Hemphill, was on to something big. Global farm equipment manufacturer Case IH has announced an agreement to sponsor a concert tour by country music superstar Craig Morgan. Titled “Craig Morgan Powered by Case IH… …
First NAMA Webinar Next Week
The first in a series of NAMA Webinars will take place next week. Make sure you get registered today. Direct Branding: Where Message Meets Measure August 7, 2008 ~ 1:00 p.m. (Central Time) Barb Murphy, President of Weyforth-Haas Marketing will present Direct Branding: Where Message Meets Measure on Thursday, August 7. Make sure your marketing strategy, or even just your …
Rhea + Kaiser Employee Working Olympics
Christina Harp, Rhea + Kaiser, got a very cool gig at the Olympics in China. I wish I could take my Schwinn over and provide some assistance and get the “ag” stories that we’ll never see/hear. She’s going to have some stories to tell. Christina Harp, account coordinator with Rhea + Kaiser Marketing Communications, is serving as a liaison for …
IFAJ President David Markey Says Goodbye
The International Federation of Agricultural Journalists will have a chance to celebrate our outgoing President, David Markey, this fall at the Congress in Austria/Slovenia. David has had a big and positive impact on the organization and I’m sure he’ll continue to be supportive. Here’s his letter to the membership about his term ending. It’s hard to believe that my term …
Register For Aggie-Lance Social Media Tele-Seminar
In the last week I think I’ve helped bring almost a hundred agricultural marketing and communications people closer to an understanding of new social media mechanisms. If you weren’t one of them then you’ve got a chance next week. On August 6, I’ll be participating in a tele-seminar that’s being conducted by Mark Jewell, Aggie-Lance. I do like being called …
Florida Farm to Fuel Summit
Cindy and I got up early this morning and left Tampa for Orlando where we’re attending the Florida Farm to Fuel Summit. I think this is the third one. We missed our old friend Charlie Bronson, Florida Commissioner of Agriculture, although he’ll be here later this afternoon. We did see him on video though. Right now our U.S. Secretary of …
One Big Farm Media Convention
During the AMS InfoExpo session, one of the people I spoke with was John Deere’s Barry Nelson. Cindy was right near by to take a picture. Barry says that we’re starting to transition to 360 degree media. He says that editors used to write for just magazines but some are now producing video which means they’re now farm broadcasters. He …
IFAJ Congress 2009 Planning
The planning committee for the IFAJ Congress 2009 met this morning for several hours. The event will be held in conjunction with next year’s AMS in Ft. Worth, TX. Today’s meeting was very well attended. Mike Wilson, Greg Lamp and Diane Johnson have this thing well organized. We had quite a few people who had not been assigned to a …
World Ag Expo Camera Giveaway
At this morning’s AMS finale meeting of the IFAJ/AMS 2009 Planning Committee the World Ag Expo held a drawing for a Canon EOS Rebel xTi with extra lens and bag. That’s a very cool giveaway! A lot of the InfoExpo exhibitors had drawings but I don’t know the results of those. The winner of the camera was Janice Keene, McCormick …
AMS 10 Year Anniversary Celebration
Well the party is over. For most people anyway. Tonight we had the 10th Anniversary Celebration for AMS and joint awards ceremonies for AAEA and LPC. The photo album has been updated. Tomorrow morning (this morning) we’ll finish things up here with a planning meeting for next year’s combined AMS and IFAJ Congress. I’ll be there somehow. Ag Media Summit …