The final panel discussion of NAMA’s Trends in Agriculture “Connecting with the New Ag Community” focused on “Speaking for Agriculture.” The panelists talked about the issues, both environmental and political, that face agriculture. They also shared insights on how to communicate farmer’s values and the value of farm families. Tami Craig Schilling is the Director of Strategic Communications for Monsanto, …
NAMA Professional Development Awards
NAMA’s Professional Development Awards of Excellence luncheon honored four NAMA members. Lou Ireland, Pioneer Hi-Bred International was honored in Marketing Communications, Deron Johnson of Rhea + Kaiser Marketing Communications was honored in Public Relations, Gary Robertson of Fort Dodge Animal Health in Product/Species Management, and Pete Weil of High Plains/Midwest Ag Journal in Sales. Each winner spoke about the challenges …
Interview With Joel Jaeger
Another presenter on the “How Marketers are Building New Community Ties” panel was Joel Jaeger. He is president of the mobile technology provider Commodity Update. He sees significant potential in the mobile market for agriculture, but emphasizes that it should be an element in the blend of social media. In addition to Commodity Update, Jaeger is also a partner in …
Interview With Leslie Bradshaw
NAMA Trends in Agriculture Day Two began with a panel on “How Marketers are Building New Community Ties.” Leslie Bradshaw is the Director of Engagement, Public Affairs for Bradshaw Vineyards. She provided insight into the question many farmers and producers have about social media. Bradshaw is also planning to launch a community and industry-friendly site, www.SocialMediaforAgriculture.com and is seeking input …
AgriMarketers Building New Community Ties
This week’s NAMA Trends In Agriculture conference provided a great program opportunity for this week’s ZimmCast. You’ll get to hear from the morning panel on day two. I interviewed each of them and have included them in the program. The session focused on how agrimarketers are building new community ties. 3G-enabled smart phones, the “Tweeting Farmer,” and unusual partnerships are …
Texas Farmer Using Social Media
The afternoon panel discussion at the NAMA Trends In Agriculture conference included David Cleavinger, a fifth-generation Texas farmer/rancher. He talked about how producers can use a combination of social media and personal connections to bring greater understanding of the importance of agriculture in their lives. This is part two in the Paulsen Marketing video interview series. They are also the …
Interview With Dr. David Kohl
Once again this year I’ll be posting video interviews from the NAMA Trends In Agriculture conference produced by Paulsen Marketing. Here’s the first one with our opening keynote speaker, David Kohl. Combined NAMA Trends In Ag/NAFB Convention Photo Album AgWired coverage of the NAMA Trends In Agriculture Conference is sponsored by Paulsen Marketing.
Producers Talk About New Ag Community
It’s one thing to say there’s a new ag community. It’s another thing to live in it as a farmer. At the NAMA Trends in Agriculture conference a panel of producers addressed this subject. The panel included a row crop farmer from Texas, a dairy producer from Wisconsin and the California Association of Winegrape Growers. Their task was to share …
Expert Advice From United Soybean Board
Welcome new AgWired sponsor, United Soybean Board. Over the coming weeks we’re going to learn more about their Expert Advice website module. You should check it out. The website contains a commenting section so please feel free to post your feedback and questions. “Expert Advice” is a new addition to the official soybean checkoff Web site, that provides farmers with …
Multiblogging at NAMA
Thanks to John Walter, Successful Farming, you can see the @AgriBlogger in action, doubling as the NAMA Blogger. Yes I can multitask. In fact, during the opening keynote presentation here I was also moderating today’s FuelChat session for the Renewable Fuels Association. I think I was only having to post via about 10 different social media channels. Piece of cake. …