Besides the rocks I think I saw more shepherds today than almost anything else as we drove around Morocco. The fields and hills are covered with them. There were children watching a flock, women, men, groups of people. You name it. Sheep are pretty much everywhere. When we drove into Casablanca this afternoon, a town of over 4 million, I …
Broadhead + CO Agency For BIVI Cattle Brands
Broadhead + CO has landed the cattle brands business for Boehringer Ingelheim Vetmedica beginning immediately. Broadhead + Co will provide Boehringer Ingelheim with marketing communications strategy for both dairy and beef industry animal health products, including those newly acquired from Fort Dodge Animal Health, such as Pyramid, Triangle, Cydectin, Today and Tomorrow. These products strengthen the Boehringer Ingelheim biologicals product …
Moon Over El Jadida
Here’s the moon over the Atlantic as seen from my hotel room here in El Jadida. Last night we met with the local area USGC representatives and ate a very good Moroccan meal. I’ve never eaten lamb that tasted so good. We learned what a growing market Morocco is for U.S. grain and will be seeing evidence of that in …
Meet The USGC Corn Mission Team
Here is the 2009 U.S. Grains Council Corn Mission team. Ready to rumble in Morocco, Egypt and Jordan. This photo was taken today in Frankfurt airport. We have arrived at our first Moroccan destination and are getting ready for a meal and initial briefing on our activities. I’ll know more in a little while and will be posting some more …
NAMA Webinar on Emerging Technologies
It’s time for the next NAMA Webinar. This one will focus on Emerging Technologies and take place this Thursday, December 3 at 1:00 p.m. (Central Time). Mobile and emerging technologies are making it easier for direct marketers to connect with their customers. But this landscape can be intimidating and confusing if you don’t know how to navigate it. This session …
Kelsey Pope Joins Nebraska Corn Board
The Nebraska Corn Board welcomes Kelsey Pope as their Ag Promotion Coordinator. In this role, Pope will work on behalf of Nebraska corn producers to expand marketing opportunities, partner with livestock industry groups to develop joint strategies and assist in coordinating animal agriculture welfare programs through education, information and research. She will also coordinate corn promotion activities at the State …
Speaking For Agriculture
Speaking For Agriculture was the title of a joint panel discussion at the NAMA Trends In Agriculture Conference and NAFB Convention. The moderator was Lindsay Hill, ABN Radio. The session focused on how consumers perceive farmers and agriculture and what can be done and is being done to communicate a positive message about agriculture in a society that is increasingly …
Blog – Twitter – Not Versus But And
It’s just natural for people to look for the next big thing and in media it’s no different. I’ve been asked a number of times by clients and friends “Is blogging still relevant?” or “With Twitter, do I still need my blog?” My answer is that a good blog is as much or more relevant than ever. Here’s one reason …
Following The USGC With New Media
This is the U.S. Grains Council Pioneer Mission group I traveled with back in 1998. Our fearless leader then was Rick Tolman (pictured in the center), now CEO of the National Corn Growers Association. We toured Brazil, Columbia and Mexico. It’s hard to believe that just eleven years ago I didn’t have a digital camera and website to post onto. …
Mapping The Swine Genome
The Vice President of the National Pork Board is Gene Nemecheck. I met him at the NAFB Trade Talk session in Kansas City, MO. Gene is a veterinarian with Tyson. I asked him “What’s new with the Pork Board?” and he says that the swine genomic project just recently reached completion. He says that after years of work by a …