Media convergence is defined as: “phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Media convergence brings together the “three Cs”—computing, communications, and content.” Source: Encyclopedia Britannica We’re really seeing this in agricultural communications today. New media is not just …
Disagreement on Ethanol Policy
The food versus fuel debate is back in full force, creating division between the crop and livestock industries at a time when it would behoove them to work together against the very real threat of animal activism. This reached an interesting level last week when Rick Tolman, CEO, National Corn Growers Association (ZimmComm client) published an editorial taking the American …
Let’s Put More Corn In The Classroom
Teaching children about where there food comes from is talked about a lot and the Missouri Corn Merchandising Council is doing something about it with their “Corn in the Classroom” program. This educational program helps students reconnect with today’s farmers and better understand the source of their food, fiber and fuel. “Informing students about Missouri’s corn industry allows them to …
Virtual Connection Point
Here is where you want to go at the NAMA convention to register for a B&N Nook (professional) or an Zoom H2 digital audio recorder (student). You can see a bigger version of the Connection Point virtual trade show online. This virtual trade show is okay as a map but it will be a lot more fun to be there …
Developing Enhanced Efficiency Fertilizers In France
Sophie Marquis works for GPN Agriculture in France, pictured here with Andrew Semple, VP International Sales, AGROTAIN. She says there’s a lot of pressure in France and other EU countries on the development of new fertilizers that can increase yields while helping with environmental concerns. She says there are some products available now in their market but it sounds like …
TATT App
No. It has nothing to do with tattoos. The Truth About Trade & Technology now has an iPhone app. We are a nonprofit advocacy group led by American farmers – narrowly focused, issue specific – as we support free trade and agricultural biotechnology. The TATT mobile app allows you to stay on top of the latest biotech, trade and agriculture …
HSUS Lays An Egg In Iowa
Apparently only some media were allowed to attend a Humane Society of the United States “news” conference this morning in Des Moines, IA. But a post on a Des Moines Register blog says that it was “closed to journalists.” Now how can you have a news conference if you don’t allow media to attend? This photo, provided via Facebook and …
NAMA ABEF Online Media Auction Begins Today
Here’s one way you can support the Agri-Business Educational Foundation of the National Agri-Marketing Association. The ABEF Online Media Auction has begun Check out these media packages and all the others at http://www.nama.org/abef/silentauction/auctionbid.htm. The auction ends Wednesday, April 14, at 5:00 p.m. All proceeds from the Online Media and Silent Auctions benefit the Student Careers Program. Please note: If a …
USGC Streaming Live From Japan
I am so proud of Marri Carrow, U.S. Grains Council, who is streaming live from Japan as I write this post. We had a very short phone walk through of Ustream.tv right before she left and she got it. Well done. I think we’ll see more groups using this great tool. I think I hear her snapping photos too! I’m …
AgChat On An iPad
The iPad got a great workout tonight with AgChat. My case arrived today which allows me to prop it up in portrait or landscape mode. With my bluetooth keyboard in my lap all I had to do was tap the screen every once in a while. AgChat is 2 hours and with my browser running constantly using Twubs the battery …