The We Hate Sheep people are Sullivan Higdon & Sink. I visited with their Executive Creative Director, John January, during the National Agri-Marketing Conference. He started right out making sure that I knew that the “We Hate Sheep” theme is metaphorical. As he puts it, “We hate sheep-like marketing.” John says the company has been growing their ag business. They …
Hallmark Branding
I would dare say that Hallmark Cards has the whole branding thing down to a science. To share some insight into their history and issues they face today John Courtney, Consumer Understanding & Insight Manager, Hallmark Cards, Inc. spoke at the National Agri-Marketing Conference. John is pictured left of Matt Coniglio, Fastline, who introduced him. John says Hallmark is celebrating …
Email Is The Backbone Of Digital Marketing Strategy
If you’re using email in your marketing plan do you sometimes wonder if it’s still relevant today? How do you tie it in to new forms of digital communications channels. At the National Agri-Marketing Conference Joel Book, ExactTarget, conducted a presentation titled, “E-Mail Marketing: Strategies, Tactics, Results.” I spoke with him prior to his session. This is an important subject …
AAEA 2010 MarComm Awards Entry Deadline
Just when you thought you were all caught up. NAMA awards over with, etc. You’ve got the Golden ARC Awards entries and don’t forget the AAEA MarComm Awards. The AAEA 2010 MarComm Awards Program is open to affiliate members of AAEA, to freelancers who are active members yet create materials in the 10 categories, and to non-members who join as …
Golden ARC Awards Entry Deadline This Week
Here’s your reminder that your Golden ARC Awards entry is due by this Saturday at 5 p.m. That means you have just a few more days to review the 38 available categories at www.GoldenARCawards.com; repurpose previous entries or create new ones, and mail to the Contest headquarters in Texas. Enter the Contest that began 20 years ago, and is specifically …
IFAJ-Alltech Young Leaders In Belgium
Here are the IFAJ-Alltech Young Leaders in Agricultural Journalism award winners who were able to make it to this year’s IFAJ Congress. The award recognize the leadership potential of young members from countries belonging to the International Federation of Ag Journalist (IFAJ). Recipients each receive 1,000 Euros to support their participation at an IFAJ Congress. Pictured are Billy Frey, far …
All About NAMA
I suppose I could be more of an evangelist for the National Agri-Marketing Association but I’m not sure how. If you’re involved in agribusiness marketing and communications then this is the one group you really have to belong to. I love all of them but NAMA is the one that has truly meant the most to my career over the …
Getting Face To Face
I wish I could have attended all the breakout sessions at NAMA but it’s really difficult to get away when the Connection Point is in full swing and you’re an exhibitor. However, I did make it to some of them. One of our presenters was Paul Adams, President, Paul Adams & Associates. His session was titled, “Put the “High Touch” …
Blogging From iPad
I’m just playing with my iPad. Got my camera connection kit which includes a USB dock connector as well as an SD memory card dock connector. So I experimented with connecting my compact flash card reader and it works! Since my Nikon uses compact flash I can now download pics from it to my iPad and edit them with Photogene, …
Successful Farming Has Customer Insight
Agricultural media and marketing is a team sport. Here is the Successful Farming team in the Agri-Marketing Conference Connection Point. Believe me when I say it’s not easy getting them all together and I know we were still missing a few. I’ll let you guess who. These folks are constantly on the go. One of the team members I spoke …