The Agricultural Relations Council and the National Agri-Marketing Association just announced that they have entered into an informal partnership focused on developing enhanced public relations content for upcoming industry events. We’ll see the results of this at the Agri-Marketing Conference next April with the joint creation of PR-track content. As part of the agreement, an ARC board member – Mike …
Outsourcing Social Media
Hopefully the title grabbed some attention. I’ve been meaning to write a post about this for a while. But after seeing some examples this week, both good and bad, I thought it was time. So let’s get started. There is nothing wrong with outsourcing the management of your social media channels. I’m speaking directly to agribusinesses and farm groups. I’ve …
Alltech Café Citadelle Helping Haitians
If you’re a coffee lover and want to support a good cause then consider Alltech Café Citadelle. I bought two pounds at the Alltech FEI World Equestrian Games where Carlos Ronchi was pouring for attendees. Carlos says that a cooperative in Haiti is producing the coffee and they’re re-building after the devastating earthquake earlier this year. Attendees at the WEG …
Andre Pater and John Deere Support Race For Education
Polish born artist Andre Pater was on hand at the John Deere media reception at the Alltech FEI World Equestrian Games. He was signing prints of one of his four paintings that he produced for the Race For Education. You can purchase one of them online. I spoke with him about his work and support for the Race For Education. …
AdFarm Adds
AdFarm has expanded their public relations staff with the hiring of two new employees and an internal promotion. Congratulations guys. Dan Kirkpatrick has been hired as a senior public relations strategist and business development lead, with a special focus in Iowa. A marketing practitioner with 25 years experience, Kirkpatrick’s industry expertise ranges from production agriculture to the rural lifestyle market …
Hoards Dairyman Celebrating 125 Years
Cindy is on location at World Dairy Expo so I thought I’d share one of her posts from World Dairy Diary: The World Dairy Expo exhibitor party sponsored by Hoard’s Dairyman is always a special event, but this year it was extra special because they are celebrating 125 years! To mark the anniversary, the publication called in the University of …
IFAJ Congress 2013 – Argentina
The organizers for the 2013 International Federation of Agricultural Journalists (IFAJ) Congress have announced some news. On July 21, 2010, a meeting took place at the Buenos Aires Grain Exchange Building to create a work team for the 2013 IFAJ Congress. Besides the Argentine Circle of Agricultural Journalists (CAPA, by its Spanish acronym) Executive Board members, 35 representatives of different …
John Deere Has Their Place At World Equestrian Games
The John Deere Place at the Alltech FEI World Equestrian Games is a very impressive building and exhibit with a path through it containing a wide array of products. It sits on the walkway between the main entrance to the main outdoor stadium. To find out what John Deere is doing at the Games and why they got involved I …
Reining Demonstration and Explanation
The media attending the Alltech FEI World Equestrian Games were treated to a private reception with John Deere that included a reining demonstration. Our guide was Casey Deary, Deary Performance Horses, and you can see a portion of his presentation in the video. We had representatives of several horse organizations with us too. John Deere has a great relationship with …
Reining At The John Deere Place
I want to thank John Deere for allowing me the opportunity to attend the Alltech FEI World Equestrian Games. It’s a once in a lifetime event since history has been made with the first ever games in the United States. This evening John Deere hosted the media in their John Deere Place at the Kentucky Horse Park. Here’s Roch Dold …