During the 2012 Commodity Classic New Holland held a “Club Blue” event at the Grand Ole Opry for their dealers to discuss their new national marketing campaign. It was also a time to talk about partnerships with industry related organizations and that included Growth Energy, another AgWired supporter. On hand to talk to the attendees was Tom Buis, CEO, Growth …
Sending Animal Agriculture Offshore Would Increase Food Costs
Leading off a press conference during Commodity Classic for the United Soybean Board was Vanessa Kummer, Chair. The topic was Consumer and Food Safety Costs of Offshoring Animal Agriculture (pdf). This is a Soybean Checkoff funded study. Also pictured on stage are Lewis Bainbridge, USB Director (seated) and André Williamson, Agralytica, (standing) the company that conducted the study. Paying more …
Visiting With American Seed Trade Association
It’s time to look forward to the 2012 National Agriculture Day activities in Washington, DC. Things kick off on Thursday morning and I’ll be there again this year courtesy of the American Seed Trade Association (ASTA) and Agriculture Council of America. In a look ahead to this week’s activities I visited with Julie Douglas, Communications Director, ASTA, during Commodity Classic …
Commodity Classic Cute Baby Blogging
Commodity Classic is a family affair in more ways than one. I think I saw more cute babies this year than ever. This was a photo I couldn’t resist. You can find others in our online photo album too. It’s time for the ZimmComm team to take a break since the media room is closing and I think we’re last …
NAMA AAEA Get Together At Commodity Classic
One of our sponsors here at Commodity Classic, BASF, gets involved in supporting the event in so many ways. One of them is to sponsor this year’s combined American Agricultural Editors Association and National Agri-Marketing Association reception. Pictured (l-r) Beth Burgy, Broadhead and NAMA President; Nadine Keutzer, BASF; Amy Ogburn, Padilla Speer Beardsley and Greg Horstmeier, DTN/The Progressive Farmer and …
Osborn Barr Honors John Becherer
The United Soybean Board’s CEO, John Becherer, got a little bit of love from everyone attending the Osborn Barr reception at Commodity Classic. John is receiving this year’s National Agri-Marketing Association Agribusiness Leader of the Year Award which will be officially presented to him during next month’s Agri-Marketing Conference in Kansas City. However, Osborn Barr which has worked with USB …
Classic Farm Report
The general session of the Commodity Classic is not complete without a farm report containing market prices and the latest news. That was done once again this year by the President of the National Association of Farm Broadcasting. This year that’s Tom Steever, Brownfield Ag News. BTW. Session emcee Mark Mayfield remarked afterward that the farm reporter is not supposed …
Tornado Warning at Commodity Classic
We just got the All Clear on a tornado warning that happened at about 3:45pm. I was in the trade show area when it happened. I certainly hope the tornado that was sighted caused no damage or injuries. We’ve got some severe weather still on the outlook for later today too. Everyone got herded into a very large and empty …
2012 Farm Bill Priorities From Commodity Classic Groups
It’s almost like a tradition now. The Presidents of the farm organizations that participate in Commodity Classic take the stage for a few minutes of lighthearted discussion about their priorities. Emceeing the general session with them this year again was Mark Mayfield. You can listen to their interaction below. All of the organizations released a joint statement yesterday about their …
New Holland Announces Major National Campaign
New Holland has some big news and Abe Hughes, VP, New Holland North America, says it is their marketing development fund campaign which kicks off now. It’s a national advertising campaign in collaboration with New Holland dealers. As he puts it, “It’s a campaign to show that blue is back.” Abe is in the cab of a New Holland T9 …