Meet the Wise family. A family of five who randomly found a demand for a niche market and jumped at the opportunity with O.H. Kruse. I visited with Jen & Jeff Wise of Wise Acre Feed and Supplies, in Sanger, CA. Jen is a radio personality on KMJ, Fresno, CA. Locals might know her as Jennifer Lipp. In just 10 …
O.H. Kruse Takes Time to Listen
There is no doubt the Great Opportunities event O.H. Kruse held was customers focused. But it was more than simply honoring customers, it was a chance to listen to their opinions on products and strive to help them overcome their farming challenges. I caught up with Chad Pinter, CFO, O.H. Kruse, and he shared what it mean’t to put on …
Canadian Cranberry Time
That cranberry was this big! At least that’s what it looks like Mike Wallis, BC Cranberry Growers Association Mgr., is saying during a presentation at Shergill Cranberry Farm, the second stop for the “farm bikers” tour group during the Canadian Farm Writers’ Federation conference. Also on hand was farm manager Bob Deroche. They talked to us about the farm and …
Dancing Bekina Boots
These boots were made for dancing! Yep. Bekina ultra light polyurethane boots were dancing at the Canadian Farm Writers’ Federation closing banquet. All attendees received a free pair from Bekina and on hand to talk about them was Canadian distributor Cory Gibson, Alliance Mercantile, Inc. He says the boots are very lightweight because of the synthetic plastic they’re made out …
R&D LifeSciences Supplementing O.H. Kruse Feeds
One of the companies that exhibited at the O.H. Kruse Grand Opportunities event this week was R&D LifeSciences. I visited with David Zehendner, President/CEO, pictured on right with Michael DuBois. The mission of R&D LifeSciences is to produce highly specific, proprietary feed ingredients and formulations, while solving producer problems and offering alternatives to increase their bottom line. As a base …
Meatless Monday Campaign Flops
This is no surprise to me. The Meatless Monday campaign doesn’t have the participation the organizers would like you to think they have. I have thought for some time that reports and effects of animal activists and their trendy sounding ideas are way over estimated. Thanks to the Animal Agriculture Alliance for doing this research! After weeks of investigation, the …
Selling Value in a Competitive World
How do you sell value in a competitive world? That’s the question that Jay Kelley, Adayana, answered for attendees at the O.H. Kruse Grand Opportunities event today. I visited with him and Kevin Hamilton, also with Adayana, during our lunch break to get some of their thoughts on this subject. One of the things Jay suggests is listening to your …
Templeton Feed & Grain Rolls w/Changes
One of the many dealers attending today’s O.H. Kruse Grand Opportunities event is Tom Jermin, Templeton Feed & Grain. He’s seen here speaking with Clint Cummings, O.H. Kruse, in the buying showcase. Templeton Feed & Grain is a real family success story. We’re up to the fourth generation working in the company if you count Tom’s grandson who is only …
Optimizing Equine Feeding Programs
Equine feed is constantly improving and Dr. Amy Gill is leading the way. She is one of the presenters at the O.H. Kruse Grand Opportunities event. She’s an equine nutritionist who works between Lexington, KY and Boynton Beach, FL depending on the season. Amy is working with O.H. Kruse on some cutting edge equine feed formulations and was here to …
Time for a Root Beer Float
The Root Beer Float Mobile is set up at the O.H. Kruse Grand Opportunities event. I actually had an orange soda float. Maybe I’ll do root beer later. The eye catching orange truck is a completely re-built 1947 DIVCO (Detroit Industrial Vehicle Company) milk truck. On hand to make our floats is Jill Cary. Her parents started several A&W stores …