The challenge in precision ag these days seems to be less about how much data can be created – plenty of tools and programs to tell you everything about your operation – and more about how to create just the data needed without making farmers try to drink from some firehose of information. One of John Deere’s partner companies definitely …
Animal Welfare Panel at LPC Vision Event
The inaugural Livestock Publications Council “Vision, and industry celebration” event, held in Kansas City, MO, featured a panel discussion. The topic was “Animal welfare in today’s world of agriculture.” As you might guess, animal activist, rights and welfare continue to be a hot topic of discussion in the industry. The panel was moderated by Mike Adams, AgriTalk, and panelists were …
Go Farmobile
We’re living in a mobile technology society and that’s so true of farmers today. Now farmers have a new technology to look at that will allow them to take advantage of all the data they’re creating in a new way. During the Develop with Deere conference this week I met Jason Tatge, Farmobile. Here’s Jason giving me a live demonstration …
John Deere Reaches Out to Developers
This morning John Deere kicked off what’s becoming an annual conference for developers. The 2014 Develop with Deere conference brings together dealers, independent agricultural software application developers and John Deere staff primarily from their Intelligent Solutions Group. Kicking things off was a keynote presentation by Pat Pinkston, Vice President, Technology and Information Solutions, Agriculture and Turf Division. Pat talked about …
Overstock.com Opens Farmers Market Section
Overstock.com has announced a new section within their website – Farmers Market. The company has aggressive plans to grow the new service. This market of hand-picked products offer customers throughout the U.S. access to home delivery of seasonal, healthy food, grown and produced in their area. “We’re integrating small farms, community-supported agriculture (CSA), and co-ops into our technology so as …
Livestock Publications Council Vision
Here’s a reminder about next week’s Livestock Publication Council “Vision – An Industry Celebration.” You can find information in the latest LPC newsletter about it. Contact Diane Johnson at the LPC office to make your reservation. The event will take place November 11, 2014 at the Westin Crown Center in Kansas City, Missouri. LPC will honor their Headliner and Hall …
Catch Green Fever with John Deere
It’s that time of the year when people are getting their flu shots. If you haven’t had your shot yet and wind up with a fever I hope it’s a Green Fever. As John Deere kicks off its annual Green Fever sales event to start its 2015 product marketing year, the company is launching a new $35,000 Green Fever Giveaway …
Digital Storytelling from Deere
During the Bayer CropScience Corn and Soybean Future Forum, Than Hartsock, John Deere, did some digital storytelling. In fact, his presentation was titled, “Digitalization – next level of corn and soybean cropping.” Than talked about how John Deere is developing new tools to deal with ways for farmers to make more money from their crop. This includes all the things …
30 Days of Agvocacy and Social Media
Speaking of the AgChat Foundation . . . Thanks to a heads up from Charleston Orwig, I see that the AgChat Foundation has started their first “30 Days” series. This is inspired by a series started by Holly Spangler of Farm Progress. For our first series, we’ll be talking about 30 Days of Agvocacy and Social Media – Join us …
2015 AgChat Foundation National Collegiate Congress
The AgChat Foundation has announced the 2015 National Collegiate Congress. This social media and agvocacy workshop is scheduled for January 17, 2015 at the Dow AgroSciences headquarters in Indianapolis. There will be an optional tour of Fair Oaks Farms on January 18. Approximately 165 students are expected to attend. The goal of the workshop is to challenge college students who …