A first time sponsor and exhibitor at this week’s Agricultural Retailers Association convention in New Orleans was Caterpillar (CAT).
Dustin Johansen with CAT says they are working to make their products more well known in the agricultural market. “We’ve always have our construction products sold in agriculture, but as the agriculture industry continues to expand, we want to really put more effort and focus on getting our products into the marketplace,” he said, adding that they just launched the new Cat® 903C compact wheel loader. “We’re pretty excited about that product for the smaller fertilizer houses.”
Johansen says they are getting more involved in trade shows like ARA and Farm Progress, as well as continuing their already strong relationships in the livestock industry. “We’ll be participating again in the National Cattlemen’s Beef Association convention. We’ve been a strong supporter of them for about seven years now,” he said. “With our wheel loader line, our skid steer loader line, those products are very well suited for the cow-calf operator and also the feedlot operator.”
Listen to my interview with Dustin here: Interview with Dustin Johansen